Senior Journey Marketing Specialist, Platform and Operations

Are you an experienced marketing professional looking to take your career to the next level? Geico Auto Insurance is seeking a highly skilled Senior Journey Marketing Specialist to join our team and lead the development and implementation of our customer journey marketing strategy. As the Senior Journey Marketing Specialist for Platform and Operations, you will play a critical role in driving customer engagement and retention through the use of innovative marketing techniques and technologies. We are looking for a dynamic and collaborative individual with a strong background in customer journey mapping, marketing automation, and data analysis. If you have a passion for creating exceptional customer experiences and a drive for results, we want to hear from you!

1. Develop and implement customer journey marketing strategy for Geico Auto Insurance.
2. Lead the development and execution of innovative marketing techniques and technologies to drive customer engagement and retention.
3. Utilize customer journey mapping to identify key touchpoints and opportunities for improvement.
4. Utilize marketing automation tools to streamline and enhance the customer journey.
5. Analyze and interpret data to measure the success of marketing campaigns and make data-driven decisions.
6. Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts across all touchpoints.
7. Stay up-to-date on industry trends and best practices in customer journey marketing.
8. Utilize strong project management skills to effectively manage timelines and deliverables.
9. Mentor and coach junior team members on customer journey marketing best practices.
10. Collaborate with external partners and agencies to develop and execute marketing campaigns.
11. Work closely with the data analytics team to develop customer segmentation and targeting strategies.
12. Monitor and report on marketing KPIs to track campaign effectiveness and make recommendations for future improvements.
13. Continuously evaluate and improve the customer journey to enhance overall customer experience and drive business results.
14. Represent the company at industry events and conferences to network and stay informed on emerging trends and technologies.
15. Demonstrate a strong understanding of Geico Auto Insurance's brand, products, and target audience to effectively develop and implement marketing strategies.
16. Act as a subject matter expert for customer journey marketing and provide guidance and recommendations to senior leadership.
17. Collaborate with other marketing teams to ensure a cohesive and integrated approach to marketing efforts.
18. Adhere to company policies and procedures and maintain a high level of professionalism at all times.

According to JobzMall, the average salary range for a Senior Journey Marketing Specialist, Platform and Operations in San Diego, CA, USA is between $80,000 and $100,000 per year. This range may vary depending on the specific company, experience level, and additional skills or qualifications of the individual.

The Government Employees Insurance Company is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. It's Parent organization is Berkshire Hathaway.