Senior Journey Marketing Specialist, Platform and Operations

Are you a highly experienced marketing professional with a passion for driving business growth? Do you thrive in a dynamic and fast-paced environment? If so, we have an exciting opportunity for you at Geico Auto Insurance as a Senior Journey Marketing Specialist, Platform and Operations. In this role, you will be responsible for developing and executing strategic marketing plans to drive customer acquisition and retention through our various digital platforms. We are seeking a driven and innovative individual with a strong understanding of marketing analytics and operations. If you are ready to take the next step in your career and join a top-performing team, we want to hear from you!

1. Develop and execute strategic marketing plans to drive customer acquisition and retention through various digital platforms.
2. Utilize marketing analytics to track and measure the effectiveness of campaigns and make data-driven decisions.
3. Collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
4. Stay informed about industry trends and developments, and incorporate them into marketing strategies.
5. Monitor and report on key performance indicators to senior management.
6. Oversee the day-to-day operations of the marketing platform, ensuring it runs smoothly and efficiently.
7. Identify areas for improvement in the marketing process and implement solutions.
8. Effectively manage budgets and allocate resources to maximize ROI.
9. Build and maintain relationships with external partners and vendors to support marketing efforts.
10. Mentor and provide guidance to junior marketing team members.
11. Stay up-to-date on the latest marketing technologies and tools and make recommendations for their implementation.
12. Collaborate with the sales team to ensure marketing initiatives are aligned with business goals.
13. Represent the company at industry events and conferences.
14. Continuously analyze market trends and competitors to identify new opportunities for growth.
15. Uphold company brand standards and ensure all marketing materials are in line with the brand's messaging and tone.

According to JobzMall, the average salary range for a Senior Journey Marketing Specialist, Platform and Operations in Los Angeles, CA, USA is $70,000-$120,000 per year. This range can vary depending on factors such as experience, skills, and the specific company or organization the specialist is working for. Additionally, factors such as bonuses, benefits, and commission may also impact the overall salary for this position.

The Government Employees Insurance Company is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. It's Parent organization is Berkshire Hathaway.