Senior Digital Analytics Engineer
Are you a data-driven problem solver with a passion for optimizing digital performance? Do you have experience in digital analytics and a strong understanding of web and mobile technologies? Then we want you to join our team as a Senior Digital Analytics Engineer at Geico Auto Insurance! As a leader in the insurance industry, Geico is constantly pushing the boundaries of digital innovation and we need someone like you to help us drive our digital analytics strategies forward. In this role, you will play a crucial role in measuring and analyzing our digital performance, identifying opportunities for improvement, and providing valuable insights to drive business growth. If you are a proactive and analytical thinker with a deep understanding of digital analytics tools and techniques, we encourage you to apply for this exciting opportunity!
- Conduct regular analysis of digital performance data to identify trends and areas for improvement.
- Develop and maintain a deep understanding of web and mobile technologies to ensure accurate and efficient data tracking.
- Collaborate with cross-functional teams to gather requirements and define key performance indicators (KPIs) for digital initiatives.
- Design and implement digital analytics solutions and processes to measure and track KPIs.
- Monitor and troubleshoot data collection issues to ensure data accuracy and integrity.
- Create and deliver reports and dashboards to communicate performance metrics to stakeholders.
- Stay up-to-date with industry trends and best practices in digital analytics and make recommendations for improvement.
- Identify and implement opportunities for automation and optimization in data collection and reporting processes.
- Train and mentor junior members of the digital analytics team.
- Collaborate with other teams, including marketing and product development, to provide insights and recommendations for improving digital performance and user experience.
- Participate in regular meetings and presentations to share insights and updates on digital analytics strategies.
- Continuously evaluate and improve digital analytics processes and tools to ensure efficiency and accuracy.
- Act as a subject matter expert on digital analytics, providing guidance and support to internal teams.
- Maintain a strong understanding of Geico's business goals and objectives to align digital analytics strategies with overall company goals.
- Communicate and collaborate with external vendors to implement and manage digital analytics tools and processes.
Extensive Experience With Web Analytics Tools: A Senior Digital Analytics Engineer At Geico Auto Insurance Should Have A Strong Understanding Of Various Web Analytics Tools, Such As Google Analytics, Adobe Analytics, And Ibm Digital Analytics. They Should Be Able To Set Up And Configure These Tools To Track Website Performance And User Behavior Accurately.
Knowledge Of Data Analysis And Reporting: The Ideal Candidate Should Have A Deep Understanding Of Data Analysis Techniques And Be Able To Create Detailed Reports And Dashboards To Present Insights To Key Stakeholders. They Should Also Have Experience With Data Visualization Tools Like Tableau Or Power Bi.
Proficiency In Coding Languages: A Senior Digital Analytics Engineer Should Be Proficient In Coding Languages Such As Sql, Python, And R To Extract, Manipulate, And Analyze Large Datasets. They Should Also Have Experience With Javascript And Html For Implementing Tracking Codes And Conducting A/B Testing.
Strong Problem-Solving Skills: The Role Of A Senior Digital Analytics Engineer Involves Identifying And Troubleshooting Issues With Data Collection, Tracking, And Reporting. The Ideal Candidate Should Have Excellent Problem-Solving Skills To Identify The Root Cause Of Problems And Find Effective Solutions.
Leadership And Communication Skills: As A Senior Member Of The Team, The Candidate Should Possess Strong Leadership Skills To Guide And Mentor Junior Team Members. They Should Also Have Excellent Communication Skills To Effectively Communicate Insights And Recommendations To Non-Technical Stakeholders.
Data Analysis
A/B testing
Data Visualization
Data Mining
Statistical modeling
Web analytics
Tag management
SQL querying
performance tracking
Dashboard Creation
User Behavior Analysis
Communication
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
collaboration
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Digital Analytics Engineer in Chevy Chase, MD, USA is $120,000 - $150,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual.
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The Government Employees Insurance Company is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. It's Parent organization is Berkshire Hathaway.
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