Paid Media Specialist - Social & Programmatic

Are you a social media guru with a passion for data and analytics? Are you ready to take your career to the next level with one of the nation's leading insurance companies? Look no further than Geico Auto Insurance! We are seeking a highly skilled and motivated Paid Media Specialist with a focus on social media and programmatic advertising to join our dynamic marketing team. In this role, you will have the opportunity to utilize your expertise in paid media to drive customer acquisition and engagement for one of the most recognized and trusted brands in the industry. If you thrive in a fast-paced environment and have a deep understanding of social media platforms and programmatic advertising, we want to hear from you!

1. Develop and implement paid media strategies for social media platforms and programmatic advertising to drive customer acquisition and engagement.
2. Monitor and analyze paid media campaigns to optimize performance and achieve key metrics.
3. Utilize data and analytics to make data-driven decisions and recommendations for paid media strategies.
4. Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive and effective paid media campaigns.
5. Stay up-to-date on industry trends and best practices in social media and programmatic advertising.
6. Manage and allocate budgets for paid media campaigns to maximize ROI.
7. Conduct A/B testing and continuously improve paid media campaigns based on results.
8. Provide regular reports and insights on paid media performance to key stakeholders.
9. Stay informed on competitor activity and adjust strategies accordingly.
10. Stay compliant with all relevant laws and regulations related to paid media advertising.
11. Maintain strong relationships with social media platforms and programmatic advertising partners.
12. Continuously seek out new opportunities for paid media growth and innovation.
13. Train and mentor junior team members on best practices for social media and programmatic advertising.
14. Collaborate with external agencies and vendors to execute paid media campaigns.
15. Represent Geico Auto Insurance at industry events and conferences related to paid media and social media advertising.

According to JobzMall, the average salary range for a Paid Media Specialist - Social & Programmatic in New York, NY, USA is between $60,000 and $90,000 per year. However, this can vary depending on factors such as the company, experience, and specific job responsibilities.

The Government Employees Insurance Company is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. It's Parent organization is Berkshire Hathaway.