Senior Director, Editorial and Voice
Welcome to Gap, where we believe in creating timeless and versatile fashion for all. We are seeking a Senior Director, Editorial and Voice to join our team and help shape the brand's voice and messaging. As the Senior Director, you will be responsible for leading the editorial and voice strategy, ensuring that all communication aligns with our brand's values and resonates with our customers. We are looking for someone with a strong background in editorial and storytelling, a passion for fashion, and a keen understanding of consumer behavior. If you are a strategic thinker with a creative mindset and a proven track record of driving successful campaigns, we would love to hear from you.
- Develop and lead the overall editorial and voice strategy for the Gap brand, ensuring alignment with the company's values and goals.
- Create and maintain a consistent brand voice and messaging across all communication channels, including digital, print, and social media.
- Collaborate with cross-functional teams, including marketing, design, and merchandising, to ensure the brand's voice is reflected in all aspects of the customer experience.
- Stay current on industry trends and consumer behavior to inform and evolve the brand's voice and messaging.
- Lead a team of writers and editors to develop compelling and engaging content that resonates with our target audience.
- Manage the editorial calendar and ensure all content is delivered on time and within brand guidelines.
- Oversee the creation and execution of successful campaigns and initiatives that drive brand awareness and engagement.
- Develop and maintain relationships with external partners and influencers to amplify the brand's voice and reach new audiences.
- Monitor and analyze the effectiveness of the brand's voice and messaging, making recommendations for continuous improvement.
- Serve as a brand ambassador and advocate, representing the Gap brand and its voice at internal and external events.
Extensive Experience In Editorial And Voice Strategy: The Ideal Candidate Should Have A Minimum Of 8-10 Years Of Experience In Developing And Executing Editorial And Voice Strategies For A Global Brand, Preferably In The Retail Industry. They Should Have A Deep Understanding Of The Latest Trends And Best Practices In Content Creation And Brand Voice.
Strong Leadership Skills: As A Senior Director, This Role Will Require Leading And Managing A Team Of Editors, Writers, And Content Creators. The Candidate Should Have Proven Experience In Building And Developing High-Performing Teams, As Well As The Ability To Inspire And Motivate Team Members Towards Achieving Common Goals.
Excellent Communication And Collaboration Skills: The Senior Director Will Work Closely With Cross-Functional Teams, Including Marketing, Social Media, And Creative, To Ensure Brand Consistency And Alignment Across All Channels. Strong Communication And Collaboration Skills Are Essential To Effectively Lead And Work With These Teams.
Creative Thinking And Problem-Solving Abilities: The Ideal Candidate Should Be A Strategic Thinker With A Track Record Of Developing Innovative And Effective Editorial And Voice Strategies That Drive Brand Awareness And Engagement. They Should Also Be Able To Think Creatively And Find Solutions To Complex Problems And Challenges.
Brand And Industry Knowledge: The Senior Director Should Have A Deep Understanding Of The Gap Brand, Its Values, And Its Target Audience. They Should Also Be Knowledgeable About The Retail Industry, Including Competitors And Emerging Trends, To Stay Ahead Of The Curve And Ensure The Brand's Voice Remains Relevant And Impactful.
Strategic Planning
Project Management
Communication
Team Management
Leadership
Content Creation
Content Strategy
Brand management
storytelling
Creative Direction
Voice Management
Editorial Vision
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Work ethic
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director, Editorial and Voice in San Francisco, CA, USA is between $180,000 and $240,000 per year. This can vary depending on factors such as the company, industry, experience, and skills of the individual.
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The Gap, Inc., or Gap, is an American worldwide clothing and accessories retailer. Doris and Don Fisher opened the first Gap store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. Over the last 50 years, the company has grown from a single store to a global fashion business with seven brands — Gap, Banana Republic, Old Navy, Athleta, Intermix, Hill City, and Janie and Jack. Gap's clothes are available in 90 countries worldwide through over 3,100 company-operated stores, almost 400 franchise stores, and e-commerce sites.
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