Mobile Marketing Manager - App & SMS

Own all strategic elements of the Gap App, including but not limited to acquisition/app downloads, push notifications, in-app-messages, feature page, and overall customer experience within the app. Manage marketing execution within the app from briefing and approving copy, to calendaring and QAing app content refreshes. Work closely with native app product manager, marketing & operations teams, creative, app vendors and others. Own SMS channel including Acquisition and Sales targets, message planning and scheduling, ongoing optimization, launch of new trigger journey, list segmentation, special promotions and all aspects of the program. Partner cross-functionally to ensure a seamless Customer experience, and to launch new SMS acquisition strategies and touch points. Responsible for test and learn agenda in App and SMS. Oversee channel reporting; make recommendations on areas of opportunity grounded in analytics and key KPIs, and see them through implementation.

According to JobzMall, the average salary range for a Mobile Marketing Manager - App & SMS in Gap Inc, 2 Folsom St, San Francisco, CA 94105, USA is approximately $87,000–$99,000 per year.

The Gap, Inc., or Gap, is an American worldwide clothing and accessories retailer. Doris and Don Fisher opened the first Gap store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. Over the last 50 years, the company has grown from a single store to a global fashion business with seven brands — Gap, Banana Republic, Old Navy, Athleta, Intermix, Hill City, and Janie and Jack. Gap's clothes are available in 90 countries worldwide through over 3,100 company-operated stores, almost 400 franchise stores, and e-commerce sites.