Website Satisfaction Market Research Analyst

Are you passionate about understanding consumer behavior and using data to drive business decisions? Ford Motor is seeking a Website Satisfaction Market Research Analyst to join our team. In this role, you will play a critical role in helping us improve the user experience on our website by conducting in-depth market research and analyzing customer feedback. We are looking for a detail-oriented and analytical individual who is able to translate data into actionable insights. If you have a strong background in market research and are excited about making a positive impact on our customers, we encourage you to apply. Join us in shaping the future of Ford Motor's digital presence and delivering a seamless online experience for our customers.

1. Conduct in-depth market research to understand consumer behavior and preferences.
2. Analyze customer feedback and gather insights to improve the user experience on the Ford Motor website.
3. Utilize various data analysis techniques to identify trends and patterns in customer behavior.
4. Develop and implement surveys and other data collection methods to gather information from customers.
5. Collaborate with cross-functional teams to develop strategies and initiatives based on market research findings.
6. Monitor and track website performance metrics to identify areas for improvement.
7. Create reports and presentations to share market research findings and recommendations with stakeholders.
8. Stay updated on industry trends and best practices in market research and consumer behavior analysis.
9. Use data to make data-driven recommendations and decisions to improve the website user experience.
10. Develop and maintain relationships with external research vendors and partners.
11. Work closely with the website development team to implement changes and improvements based on market research insights.
12. Identify and communicate potential risks and opportunities to the team and leadership.
13. Contribute to the overall digital marketing strategy by providing insights and recommendations based on market research findings.
14. Collaborate with other members of the marketing team to ensure consistency and alignment between website and overall brand messaging.
15. Continuously evaluate and improve market research processes and methods to ensure the most effective and efficient approach.

According to JobzMall, the average salary range for a Website Satisfaction Market Research Analyst in Dearborn, MI, USA is $46,000 to $69,000 per year. This can vary depending on the specific company, years of experience, and additional skills or certifications.

Ford is a leading top 10 automobile companies in the world and was established in 1903 by Henry Ford at Dearborn, Michigan, United States. Ford makes many popular car models such as Fiesta, Endeavour, Eco sport, Expedition, Escape, Mustang, Taurus, Focus, and Fusion. This top automobile company in 2018 has an annual production capacity of around 6.7 million cars and employs more than 200,000 personnel. Ford had an estimated annual revenue of almost $150 billion with a net income of around $8 billion in 2017 and owns more than 90 automobile manufacturing plants across the world.