Senior Manager, Messaging & Content Strategy

Are you a creative and strategic thinker with a passion for crafting compelling messaging and content? Do you have a strong understanding of the automotive industry and the ability to develop innovative communication strategies? Look no further, Ford Motor has an exciting opportunity for a Senior Manager of Messaging & Content Strategy. As a key member of our marketing team, you will be responsible for leading the development and execution of our overall messaging and content strategy, ensuring that our brand's voice remains consistent and impactful. We are seeking a dynamic individual with a proven track record of success in developing and implementing creative messaging and content campaigns. Join our team and help drive the success of Ford Motor.

1. Develop and lead the overall messaging and content strategy for Ford Motor, ensuring brand consistency and impact.
2. Collaborate with cross-functional teams to understand business goals and objectives and develop messaging and content strategies that align with them.
3. Conduct thorough research and analysis to understand the target audience and their preferences, and use this information to develop compelling messaging and content.
4. Oversee the creation and execution of all messaging and content campaigns, ensuring they are innovative, engaging, and align with the overall brand strategy.
5. Monitor and analyze the results of messaging and content campaigns, making adjustments and improvements as needed to ensure effectiveness.
6. Stay up-to-date with industry trends, market changes, and competitor activities to inform messaging and content strategies.
7. Lead a team of content creators, providing guidance and support to ensure the delivery of high-quality and impactful messaging and content.
8. Collaborate with external agencies and partners to develop and execute messaging and content campaigns.
9. Develop and maintain relationships with key stakeholders, including executives, to ensure alignment and buy-in for messaging and content strategies.
10. Continuously evaluate and improve the messaging and content strategy, taking into account feedback from various sources and metrics.
11. Manage budgets and resources effectively to maximize the impact of messaging and content campaigns.
12. Represent Ford Motor at industry events and conferences, showcasing our messaging and content strategies and promoting our brand.
13. Uphold the company's values and brand standards in all messaging and content.
14. Mentor and coach team members to support their growth and development.

According to JobzMall, the average salary range for a Senior Manager, Messaging & Content Strategy in Dearborn, MI, USA is between $110,000 and $170,000 per year. This range can vary depending on factors such as the size and industry of the company, the candidate's experience and qualifications, and the current job market.

Ford is a leading top 10 automobile companies in the world and was established in 1903 by Henry Ford at Dearborn, Michigan, United States. Ford makes many popular car models such as Fiesta, Endeavour, Eco sport, Expedition, Escape, Mustang, Taurus, Focus, and Fusion. This top automobile company in 2018 has an annual production capacity of around 6.7 million cars and employs more than 200,000 personnel. Ford had an estimated annual revenue of almost $150 billion with a net income of around $8 billion in 2017 and owns more than 90 automobile manufacturing plants across the world.