Performance Marketing Associate – Search
Are you passionate about driving impactful and measurable results through search marketing? Are you a data-driven and creative thinker who thrives in a fast-paced environment? If so, we have an exciting opportunity for you as a Performance Marketing Associate – Search at Ford Motor. As a member of our dynamic team, you will play a crucial role in developing and executing search marketing strategies to drive business growth. We are looking for a motivated individual with a strong understanding of search marketing, excellent analytical skills, and a desire to continuously learn and innovate. Join us and be a part of shaping the future of one of the world's most iconic automotive brands.
- Develop and implement search marketing strategies to drive business growth for Ford Motor.
- Utilize data and analytics to track and measure the effectiveness of search marketing campaigns.
- Conduct keyword research and analysis to identify opportunities for improving search performance.
- Collaborate with cross-functional teams to ensure alignment and integration of search marketing efforts with overall marketing strategy.
- Stay up-to-date with industry trends and best practices in search marketing and make recommendations for continuous improvement.
- Monitor and optimize search campaigns to ensure maximum ROI and achievement of key performance indicators.
- Identify and test new search marketing tactics and tools to drive innovation and efficiency.
- Create and present reports on search marketing performance and make strategic recommendations for future campaigns.
- Work closely with external agencies and vendors to manage search marketing campaigns and budgets.
- Collaborate with the web development team to optimize website content and landing pages for search engines.
- Communicate with stakeholders and internal teams to provide updates on search marketing performance and strategies.
- Participate in regular meetings and training sessions to continuously improve skills and knowledge in search marketing.
- Maintain a strong understanding of Ford Motor's brand and target audience to ensure alignment with search marketing efforts.
- Adhere to budget and timeline constraints while managing multiple search marketing projects.
- Contribute to a positive and collaborative team culture, sharing knowledge and best practices with colleagues.
Strong Knowledge Of Digital Marketing And Search Engine Optimization (Seo) Techniques: A Performance Marketing Associate At Ford Motor Should Have A Deep Understanding Of Various Digital Marketing Channels And How To Optimize Them For Maximum Performance. This Includes Knowledge Of Seo Strategies And Tactics To Improve Search Engine Rankings For Ford's Products And Services.
Proficiency In Data Analysis And Reporting: The Role Of A Performance Marketing Associate Involves Analyzing And Interpreting Data From Various Sources To Make Data-Driven Decisions. Candidates Should Possess Strong Analytical Skills And Be Proficient In Using Data Analysis Tools To Track And Report On Key Performance Metrics.
Experience With Search Engine Marketing (Sem) Platforms: Ford Motor Utilizes Various Sem Platforms Such As Google Ads, Bing Ads, And Others To Promote Their Products And Services. Candidates Should Have Hands-On Experience With These Platforms And Be Able To Create And Manage Effective Sem Campaigns.
Creative Thinking And Problem-Solving Abilities: The Ability To Think Creatively And Come Up With Innovative Solutions Is Crucial For A Performance Marketing Associate At Ford Motor. This Role Requires Constantly Adapting To Changing Market Trends And Finding New Ways To Reach And Engage With Target Audiences.
Excellent Communication And Collaboration Skills: As A Performance Marketing Associate, You Will Work Closely With Various Teams, Including Marketing, Sales, And It. The Ability To Communicate Effectively And Collaborate With These Teams Is Essential For The Success Of Ford's Performance Marketing Campaigns. Strong Interpersonal Skills Are Also Necessary For Building Relationships With External Partners And Agencies.
Data Analysis
Keyword Research
Campaign Management
Budget management
A/B testing
Competitive analysis
ad targeting
Ad copywriting
Conversion tracking
Search Optimization
Analytics Reporting
Communication
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
collaboration
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Performance Marketing Associate – Search in Dearborn, MI, USA is $45,000 - $60,000 per year. However, this can vary depending on factors such as the specific company, level of experience, and additional skills or certifications.
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Ford is a leading top 10 automobile companies in the world and was established in 1903 by Henry Ford at Dearborn, Michigan, United States. Ford makes many popular car models such as Fiesta, Endeavour, Eco sport, Expedition, Escape, Mustang, Taurus, Focus, and Fusion. This top automobile company in 2018 has an annual production capacity of around 6.7 million cars and employs more than 200,000 personnel. Ford had an estimated annual revenue of almost $150 billion with a net income of around $8 billion in 2017 and owns more than 90 automobile manufacturing plants across the world.
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