Performance Marketing Associate – Conversion Optimization

Are you a data-driven, innovative marketer with a passion for optimizing online customer journeys? Ford Motor is seeking a highly motivated Performance Marketing Associate to join our team and drive conversion optimization efforts across our digital channels. As a key member of our marketing team, you will have the opportunity to use your analytical skills and strategic thinking to help us improve the overall performance of our digital campaigns and drive business growth. If you have a strong background in performance marketing, a keen eye for detail, and a desire to be part of a dynamic and forward-thinking organization, we want to hear from you!

1. Develop and implement strategies to optimize online customer journeys and drive conversions across digital channels.
2. Use data and analytics to identify key areas for improvement and make data-driven decisions to enhance campaign performance.
3. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding across all digital touchpoints.
4. Monitor and analyze campaign performance metrics, identify trends, and provide recommendations for improvement.
5. Continuously test and optimize campaigns to improve conversion rates and drive business growth.
6. Stay up-to-date with industry trends, best practices, and new technologies to identify opportunities for improvement and innovation.
7. Work closely with the marketing and sales teams to understand business objectives and develop strategies to support them.
8. Develop and manage budgets for digital campaigns, ensuring cost-effectiveness and ROI.
9. Coordinate with external agencies and vendors to ensure timely execution of campaigns and delivery of high-quality results.
10. Provide regular updates and reports on campaign performance to stakeholders, including senior management.
11. Adhere to brand guidelines and ensure all digital campaigns are aligned with the overall marketing strategy and objectives.
12. Continuously monitor and analyze competitor strategies to identify opportunities for differentiation and improvement.
13. Maintain a strong understanding of customer behavior and preferences to inform campaign strategies and messaging.
14. Collaborate with the marketing team to develop compelling and effective creative assets for digital campaigns.
15. Contribute to the development of overall marketing strategies and plans to support business objectives.

According to JobzMall, the average salary range for a Performance Marketing Associate – Conversion Optimization in Dearborn, MI, USA is between $45,000 and $65,000 per year. However, factors such as experience, education, and specific job responsibilities may affect the salary range. It is best to research specific job listings in Dearborn to get a more accurate salary estimate.

Ford is a leading top 10 automobile companies in the world and was established in 1903 by Henry Ford at Dearborn, Michigan, United States. Ford makes many popular car models such as Fiesta, Endeavour, Eco sport, Expedition, Escape, Mustang, Taurus, Focus, and Fusion. This top automobile company in 2018 has an annual production capacity of around 6.7 million cars and employs more than 200,000 personnel. Ford had an estimated annual revenue of almost $150 billion with a net income of around $8 billion in 2017 and owns more than 90 automobile manufacturing plants across the world.