Ford Motor

Digital Marketing Analyst

Ford Motor

1 American Rd, Dearborn, MI 48126, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

The Digital Marketing Analyst will be an integral part of a group of digital marketing strategists focused on test and learn practices supporting the planning and optimization of advertising programs. Own and drive innovative marketing experimentation through A/B testing and creative iteration. Plan, execute, and analyze digital campaigns across multiple channels to maximize results and minimize cost. Lead strategic planning and tactical execution of digital marketing pilots. Formulate test hypotheses based on knowledge of platform algorithms. Run tests to enhance paid media performance. Monitor platform algorithm changes, and constantly reevaluate assumptions and best practices. Collect, clean, and synthesize live test data and derive user insights

Where is this job?
This job is located at 1 American Rd, Dearborn, MI 48126, USA
Job Qualifications
  • 2+ years digital/performance marketing experience

  • Experience with agency/client relations (either on the agency side or on the client side)

  • Ability to learn and stay abreast of new tools and techniques

Required Skills
  • Analytical skills

  • MS Excel

  • Presentation skills

  • Adobe Analytics

  • MS PowerPoint

  • Digital Marketing

  • Adwords

  • Adobe Audience Manager

  • ThinkCell

  • DV360

  • Facebook Ads

  • Instagram Stories

  • Adobe Media Optimizer

  • Amazon Ads

Soft Skills
  • Multitasking

  • Problem Solving

  • Verbal communication

  • Detail Oriented

  • written communication

  • Attention to detail

Compensation

According to JobzMall, the average salary range for a Digital Marketing Analyst in 1 American Rd, Dearborn, MI 48126, USA is $45,000 - $66,000. This range is based on salaries reported by employers and anonymous employees on JobzMall.

Additional Information
Ford Motor is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedApril 16th, 2021
Apply BeforeMay 22nd, 2025
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About Ford Motor

Ford is a leading top 10 automobile companies in the world and was established in 1903 by Henry Ford at Dearborn, Michigan, United States. Ford makes many popular car models such as Fiesta, Endeavour, Eco sport, Expedition, Escape, Mustang, Taurus, Focus, and Fusion. This top automobile company in 2018 has an annual production capacity of around 6.7 million cars and employs more than 200,000 personnel. Ford had an estimated annual revenue of almost $150 billion with a net income of around $8 billion in 2017 and owns more than 90 automobile manufacturing plants across the world.

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