
Digital Marketing Analyst
The Digital Marketing Analyst will be an integral part of a group of digital marketing strategists focused on test and learn practices supporting the planning and optimization of advertising programs. Own and drive innovative marketing experimentation through A/B testing and creative iteration. Plan, execute, and analyze digital campaigns across multiple channels to maximize results and minimize cost. Lead strategic planning and tactical execution of digital marketing pilots. Formulate test hypotheses based on knowledge of platform algorithms. Run tests to enhance paid media performance. Monitor platform algorithm changes, and constantly reevaluate assumptions and best practices. Collect, clean, and synthesize live test data and derive user insights
2+ years digital/performance marketing experience
Experience with agency/client relations (either on the agency side or on the client side)
Ability to learn and stay abreast of new tools and techniques
Analytical skills
MS Excel
Presentation skills
Adobe Analytics
MS PowerPoint
Digital Marketing
Adwords
Adobe Audience Manager
ThinkCell
DV360
Facebook Ads
Instagram Stories
Adobe Media Optimizer
Amazon Ads
Multitasking
Problem Solving
Verbal communication
Detail Oriented
written communication
Attention to detail
According to JobzMall, the average salary range for a Digital Marketing Analyst in 1 American Rd, Dearborn, MI 48126, USA is $45,000 - $66,000. This range is based on salaries reported by employers and anonymous employees on JobzMall.
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Ford is a leading top 10 automobile companies in the world and was established in 1903 by Henry Ford at Dearborn, Michigan, United States. Ford makes many popular car models such as Fiesta, Endeavour, Eco sport, Expedition, Escape, Mustang, Taurus, Focus, and Fusion. This top automobile company in 2018 has an annual production capacity of around 6.7 million cars and employs more than 200,000 personnel. Ford had an estimated annual revenue of almost $150 billion with a net income of around $8 billion in 2017 and owns more than 90 automobile manufacturing plants across the world.

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