FICO

Product Marketing, Director – Auto Lending Industry

FICO
Remote
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to FICO, a leading analytics software company in the Auto Lending industry. We are seeking a dynamic and experienced Product Marketing Director to join our team and drive growth in our Auto Lending division. As the Product Marketing Director, you will be responsible for developing and executing strategic product marketing plans to increase market share and revenue for our Auto Lending solutions. This is an exciting opportunity to make a significant impact in a fast-paced and innovative environment. If you have a passion for product marketing, a strong understanding of the Auto Lending industry, and a track record of success in driving product growth, then we want to hear from you.

  1. Develop and implement comprehensive product marketing strategies to increase market share and revenue for FICO's Auto Lending solutions.
  2. Collaborate with cross-functional teams including sales, product management, and finance to align on product messaging and positioning.
  3. Conduct market research and analysis to identify key trends and opportunities in the Auto Lending industry.
  4. Create compelling product messaging and positioning that effectively communicates the value of FICO's Auto Lending solutions to target audiences.
  5. Manage the product launch process and develop marketing materials such as sales collateral, presentations, and website content.
  6. Monitor and analyze market and competitive trends to identify potential threats and opportunities for FICO's Auto Lending solutions.
  7. Work closely with sales teams to ensure they are equipped with the necessary knowledge and materials to effectively sell FICO's Auto Lending solutions.
  8. Collaborate with the marketing team to develop and execute campaigns that generate leads and drive sales for FICO's Auto Lending solutions.
  9. Track, measure, and report on key product marketing metrics and adjust strategies as needed to achieve business objectives.
  10. Stay up-to-date on industry trends and best practices in product marketing, and make recommendations for continuous improvement.
Where is this job?
This job opening is listed as 100% remote
Job Qualifications

  • Extensive Experience In The Auto Lending Industry: The Ideal Candidate For This Role Should Have A Deep Understanding Of The Auto Lending Industry, Including Knowledge Of Industry Trends, Regulations, And Competitive Landscape.

  • Strong Product Marketing Background: As A Product Marketing Director, The Candidate Should Have A Proven Track Record Of Developing And Executing Successful Product Marketing Strategies. This Includes Experience In Product Positioning, Messaging, And Go-To-Market Planning.

  • Excellent Communication And Presentation Skills: This Role Will Require Frequent Communication With Various Internal And External Stakeholders, Including Senior Leadership, Sales Teams, And Clients. The Candidate Should Be Able To Effectively Communicate Complex Ideas And Data In A Clear And Concise Manner.

  • Analytical And Strategic Mindset: Fico Is A Data-Driven Company, And The Ideal Candidate Should Possess Strong Analytical Skills And Be Able To Use Data To Inform Strategic Decisions. Experience With Market Research, Competitive Analysis, And Product Performance Tracking Is Highly Desirable.

  • Leadership And Team Management Experience: The Product Marketing Director Will Be Responsible For Managing A Team Of Marketing Professionals, Including Setting Goals, Providing Guidance, And Evaluating Performance. Previous Experience In A Leadership Role Is Essential For This Position. Additionally, The Candidate Should Have The Ability To Collaborate And Work Effectively With Cross-Functional Teams.

Required Skills

  • Strategic Planning

  • Brand management

  • Product Launch

  • Pricing strategy

  • Market analysis

  • Campaign development

  • Product positioning

  • Sales Enablement

  • Market segmentation

  • Product

  • Customer Acquisition

  • Competitive research

Soft Skills

  • Communication

  • Leadership

  • Time management

  • Interpersonal Skills

  • flexibility

  • Critical thinking

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Product Marketing, Director – Auto Lending Industry is $132,000 - $170,000. This may vary depending on factors such as location, experience, and the specific company or organization. Some sources also report a higher average salary, with Glassdoor citing an average of $171,000 per year for this role.

Additional Information
FICO is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedFebruary 26th, 2025
Apply BeforeJune 9th, 2026
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About FICO

Founded in 1956, FICO introduced analytic solutions such as credit scoring that have made credit more widely available around the world. Now, its use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. The company provides analytics software and tools to manage risk, fight fraud and more.

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