FICO

Marketplace Growth and Engagement Director

FICO
Remote
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

As the Marketplace Growth and Engagement Director at FICO, you will play a critical role in driving our company's growth and increasing engagement with our products and services. We are looking for a highly motivated and results-driven individual with a strong background in marketing and business development. In this dynamic and fast-paced role, you will have the opportunity to collaborate with cross-functional teams and make a tangible impact on the success of our organization. If you are passionate about driving growth and building meaningful relationships, we want to hear from you!

  1. Develop and implement strategies to drive marketplace growth and increase engagement with FICO products and services.
  2. Collaborate with sales, marketing, and product teams to identify growth opportunities and develop targeted campaigns.
  3. Conduct market research and analysis to identify trends and opportunities for FICO to expand its customer base.
  4. Develop and maintain relationships with key stakeholders, including clients, partners, and industry influencers.
  5. Monitor and analyze key metrics to track and report on the success of growth and engagement initiatives.
  6. Identify and pursue new business opportunities, including partnerships and collaborations, to drive growth.
  7. Develop and manage marketing campaigns to promote FICO's products and services and increase brand awareness.
  8. Work with cross-functional teams to ensure a seamless customer experience and drive customer retention.
  9. Stay up-to-date with industry trends and developments to identify new opportunities for growth and engagement.
  10. Provide regular updates and reports to senior management on growth and engagement initiatives and progress towards goals.
  11. Manage a team of marketing and business development professionals, providing guidance, support, and mentorship.
  12. Identify and implement process improvements to streamline and optimize growth and engagement efforts.
Where is this job?
This job opening is listed as 100% remote
Job Qualifications

  • Extensive Experience In Market Analysis And Strategy Development: The Ideal Candidate For This Role Should Have A Proven Track Record Of Conducting Thorough Market Analysis And Developing Effective Growth Strategies For Businesses. This Includes A Deep Understanding Of Market Trends, Customer Behavior, And Competitive Landscape.

  • Strong Leadership And Communication Skills: As A Marketplace Growth And Engagement Director, The Candidate Will Be Responsible For Leading And Managing A Team. Therefore, Strong Leadership And Communication Skills Are Essential For This Role. The Candidate Should Be Able To Effectively Communicate Their Vision, Delegate Tasks, And Motivate Team Members To Achieve Goals.

  • Proficiency In Marketing And Digital Advertising: The Role Requires A Deep Understanding Of Marketing Principles And Digital Advertising Techniques. The Candidate Should Be Well-Versed In Various Marketing Channels, Including Social Media, Email, And Content Marketing, And Have Experience In Developing And Executing Successful Campaigns.

  • Knowledge Of Data Analytics And Metrics: Fico Is A Data-Driven Company, And The Ideal Candidate Should Have A Strong Understanding Of Data Analytics And Metrics. This Includes The Ability To Analyze And Interpret Data, Identify Key Performance Indicators, And Use Data To Drive Decision-Making And Measure The Success Of Strategies.

  • Experience In Customer Engagement And Retention: The Marketplace Growth And Engagement Director Will Be Responsible For Driving Customer Engagement And Retention. Therefore, The Ideal Candidate Should Have A Strong Background In Developing Customer Engagement Strategies And Implementing Retention Programs To Nurture And Retain Customers. This Includes Experience In Customer Segmentation, Personalized Messaging, And Loyalty Programs.

Required Skills

  • Strategic Planning

  • Data Analysis

  • Marketing Strategy

  • Market Research

  • Campaign Management

  • Relationship Building

  • Brand management

  • Team Leadership

  • Conversion optimization

  • Revenue growth

  • User Engagement

  • Customer Acquisition

Soft Skills

  • Communication

  • Emotional Intelligence

  • Leadership

  • Time management

  • Organization

  • Critical thinking

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Marketplace Growth and Engagement Director is between $120,000-150,000 per year. However, salaries can vary depending on factors such as location, industry, and company size. Some individuals in this role may also receive bonuses and other benefits.

Additional Information
FICO is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMay 8th, 2024
Apply BeforeApril 11th, 2026
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About FICO

Founded in 1956, FICO introduced analytic solutions such as credit scoring that have made credit more widely available around the world. Now, its use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. The company provides analytics software and tools to manage risk, fight fraud and more.

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