Lead Audience Strategist (NY Hybrid)

Are you a dynamic and innovative marketing professional with a passion for understanding and engaging with audiences? Look no further! Experian, a global leader in consumer and business credit reporting and marketing services, is seeking a Lead Audience Strategist to join our team in New York. In this hybrid role, you will have the opportunity to utilize your strategic thinking, data analysis, and creative skills to drive successful audience engagement campaigns. We are looking for a highly motivated and results-driven individual who is ready to take on a leadership role in our fast-paced and collaborative environment. If you have a strong understanding of consumer behavior and a proven track record of developing and executing successful audience-focused strategies, we want to hear from you!

1. Develop and implement comprehensive audience engagement strategies that align with company objectives and drive business growth.
2. Conduct thorough research and analysis to gain insights into consumer behavior and market trends, and use this information to inform audience strategy development.
3. Collaborate with cross-functional teams, including product, sales, and marketing, to ensure alignment and integration of audience strategies across all channels.
4. Lead the development and execution of innovative and impactful marketing campaigns targeted towards specific audiences.
5. Utilize data and analytics to continuously evaluate and optimize audience strategies and campaigns for maximum effectiveness.
6. Stay up-to-date with industry trends and best practices in audience engagement to ensure Experian remains a leader in the market.
7. Act as a subject matter expert on audience engagement, providing guidance and support to colleagues and stakeholders.
8. Manage and mentor a team of audience strategists, providing direction and support to help them achieve their goals.
9. Collaborate with sales teams to identify and pursue new audience opportunities and drive revenue growth.
10. Monitor and report on the performance of audience strategies and campaigns, providing insights and recommendations for improvement.
11. Maintain a thorough understanding of Experian's products and services in order to effectively position them to different audience segments.
12. Represent Experian at industry events and conferences, showcasing our audience engagement expertise and building relationships with potential clients.

According to JobzMall, the average salary range for a Lead Audience Strategist (NY Hybrid) in United States is approximately $100,000 to $150,000 per year. However, this can vary depending on factors such as location, experience, and specific industry. In major cities like New York, the salary range may be higher due to the higher cost of living. Additionally, hybrid roles, which involve a mix of remote and in-person work, may also have a higher salary range due to the added flexibility and specialized skills required for this type of position.

Experian plc is an Irish-domiciled multinational consumer credit reporting company. Experian collects and aggregates information on over one billion people and businesses including 235 million individual U.S. consumers and more than 25 million U.S. businesses.