Staff Product Marketing Manager

Welcome to the world of Etsy, where creativity and entrepreneurship thrive. We are seeking a highly motivated and experienced Staff Product Marketing Manager to join our growing team. As a leader in the e-commerce industry, Etsy empowers millions of individuals around the world to turn their passions into successful businesses. In this role, you will be responsible for driving the growth and success of our diverse product offerings. We are looking for a strategic thinker with a customer-centric approach, strong analytical skills, and a passion for our mission to keep commerce human. If you are ready to make an impact and help shape the future of e-commerce, we want you on our team.

1. Develop and implement strategic marketing plans to drive growth and success of Etsy's product offerings.
2. Conduct market research and analysis to identify new opportunities and trends in the e-commerce industry.
3. Collaborate with cross-functional teams to understand product features and benefits and effectively communicate them to target audiences.
4. Create and manage product marketing campaigns to increase brand awareness and drive customer acquisition.
5. Analyze data and metrics to measure the effectiveness of marketing efforts and make data-driven recommendations for future strategies.
6. Develop and maintain relationships with key stakeholders, including product managers, designers, and engineers, to ensure alignment on product vision and goals.
7. Develop customer personas and understand their needs and behaviors to inform marketing strategies.
8. Monitor and analyze competitor activity to stay ahead of market trends and identify potential opportunities.
9. Work closely with the sales team to create sales enablement materials and support them in achieving their goals.
10. Stay up-to-date with industry trends and best practices to continuously improve product marketing strategies.
11. Manage and mentor a team of product marketers to ensure their professional growth and development.
12. Collaborate with other departments, such as PR and social media, to ensure a cohesive and consistent brand message across all channels.
13. Represent Etsy at industry events and conferences to promote our products and brand.
14. Uphold Etsy's mission of keeping commerce human and maintain a customer-centric approach in all marketing efforts.
15. Continuously assess and improve product marketing processes and strategies to drive efficiency and effectiveness.

According to JobzMall, the average salary range for a Staff Product Marketing Manager in New York, NY, USA is between $115,000 and $160,000 per year. This can vary based on factors such as the size and industry of the company, the candidate's experience and skills, and the current job market.

Etsy is the global marketplace for unique and creative goods. Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy unique goods. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses.