
Senior Program Manager, Marketing Operations
Hello there! Are you an experienced marketing professional with a passion for strategy and operations? We are searching for a Senior Program Manager to join our dynamic team at Etsy. Our marketplace is a unique and exciting place to work, and we are looking for someone with a strong background in marketing to help drive our growth and success. As the Senior Program Manager for Marketing Operations, you will play a crucial role in developing and executing marketing strategies, managing cross-functional teams, and driving results. If you have a proven track record of success in marketing operations and a love for all things Etsy, we want to hear from you!
- Develop and execute marketing strategies: The Senior Program Manager will be responsible for creating and implementing effective marketing strategies to drive growth and success for Etsy.
- Manage cross-functional teams: This role requires strong leadership skills to manage and coordinate cross-functional teams, including marketing, design, and product teams, to ensure alignment and successful execution of marketing initiatives.
- Drive results: The Senior Program Manager will be responsible for setting and achieving marketing goals, tracking and analyzing metrics, and continuously improving marketing performance.
- Collaborate with stakeholders: This role will involve working closely with various stakeholders, including senior leadership, to understand business objectives and align marketing strategies accordingly.
- Stay updated on industry trends: The Senior Program Manager will be expected to stay updated on industry trends and best practices in marketing to continuously improve and innovate the marketing strategy.
- Manage budgets: This role will involve overseeing marketing budgets and ensuring effective allocation of resources to drive maximum ROI.
- Monitor and report on campaign performance: The Senior Program Manager will be responsible for monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for improvement.
- Identify opportunities for growth: This role will require identifying new growth opportunities and implementing initiatives to drive business growth and success.
- Train and mentor team members: The Senior Program Manager will be responsible for training and mentoring team members to ensure they have the skills and knowledge needed to execute marketing strategies successfully.
- Represent Etsy's brand: As a senior member of the team, the Senior Program Manager will be expected to represent Etsy's brand and values in all interactions, both internally and externally.
Extensive Experience In Marketing Operations: A Senior Program Manager At Etsy Should Have A Minimum Of 5-7 Years Of Experience In Marketing Operations, With A Proven Track Record Of Successfully Managing Large-Scale Marketing Initiatives.
Strategic Thinker: The Ideal Candidate Should Possess Strong Strategic Thinking Skills And Be Able To Develop And Implement Effective Marketing Strategies That Align With The Overall Business Goals Of The Company.
Project Management Expertise: As A Senior Program Manager, The Individual Must Possess Excellent Project Management Skills, With Experience In Planning, Executing, And Monitoring Complex Marketing Campaigns.
Leadership And Team Management: This Role Requires Strong Leadership Skills, With The Ability To Manage And Motivate A Team Of Marketing Professionals, As Well As Collaborate With Cross-Functional Teams Across The Organization.
Data-Driven And Analytical: The Senior Program Manager Should Have A Data-Driven Mindset And Be Able To Use Data And Analytics To Make Informed Decisions And Optimize Marketing Efforts For Maximum Roi. Proficiency In Data Analysis Tools Such As Google Analytics And Experience With A/B Testing Is Preferred.
Process Improvement
Strategic Planning
Project Management
Vendor Management
Data Analysis
Market Research
Marketing automation
Budget Control
Team Leadership
Campaign optimization
Cross-Functional Collaboration
Communication
Conflict Resolution
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Senior Program Manager, Marketing Operations in New York, NY, USA is $120,000-$160,000 per year. This can vary depending on the specific company, industry, and level of experience of the individual. Factors such as bonuses, benefits, and location can also impact the salary range.
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Etsy is the global marketplace for unique and creative goods. Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy unique goods. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses.

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