Etsy

Digital Marketing Manager, Video Lead

Etsy
New York, NY, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a creative and innovative individual with a passion for all things digital? Do you have a keen eye for visual storytelling and a knack for developing successful marketing strategies? If so, Etsy is seeking a skilled Digital Marketing Manager, Video Lead to join our dynamic team. We're looking for someone who can lead our video marketing efforts and drive engagement through captivating and effective visual content. As the Video Lead, you'll have the opportunity to work with a talented team and play a key role in shaping the online presence of a leading e-commerce brand. If you have a strong background in digital marketing and a love for crafting compelling videos, we'd love to hear from you!

  1. Develop and implement video marketing strategies to increase brand awareness, engagement, and conversion rates.
  2. Collaborate with cross-functional teams to create and execute effective video campaigns that align with overall marketing goals and initiatives.
  3. Oversee the production process of all video content, from concept development to final delivery, ensuring high-quality and on-time delivery.
  4. Lead and mentor a team of video producers and editors, providing guidance and feedback to help them create impactful and engaging content.
  5. Stay up-to-date with industry trends and best practices in video marketing, incorporating new techniques and technologies to improve campaign performance.
  6. Analyze and report on video campaign metrics, using data to inform future strategies and optimizations.
  7. Work closely with the social media and content teams to ensure video content is aligned with the overall brand messaging and tone.
  8. Manage budgets and allocate resources effectively to maximize ROI on video marketing initiatives.
  9. Collaborate with external agencies and vendors to source talent, equipment, and resources for video production.
  10. Take ownership of the Etsy brand and maintain consistency in visual storytelling across all video content.
Where is this job?
This job is located at New York, NY, USA
Job Qualifications

  • Strong Video Production Skills: A Digital Marketing Manager, Video Lead At Etsy Must Have Extensive Experience In Video Production, Including Filming, Editing, And Post-Production Techniques. They Should Also Have A Strong Understanding Of Different Video Formats And Platforms.

  • Proficiency In Digital Marketing: This Role Requires A Deep Understanding Of Digital Marketing Strategies And Techniques, Including Seo, Social Media, Email Marketing, And Content Marketing. The Ideal Candidate Should Be Able To Integrate Video Into These Strategies Effectively.

  • Creative Storytelling Abilities: A Successful Digital Marketing Manager, Video Lead At Etsy Must Have A Creative Mindset And Be Able To Tell Compelling Stories Through Video. They Should Have A Knack For Identifying And Highlighting Unique Angles And Narratives That Connect With The Etsy Brand And Audience.

  • Project Management Skills: With Multiple Video Projects In The Pipeline At Any Given Time, Strong Project Management Skills Are Crucial For This Role. The Ideal Candidate Should Be Able To Manage Timelines, Budgets, And Resources Effectively To Ensure The Timely Delivery Of High-Quality Videos.

  • Analytical Mindset: In Addition To Creativity And Storytelling, A Digital Marketing Manager, Video Lead At Etsy Should Also Have A Data-Driven Mindset. They Should Be Able To Analyze Video Performance Metrics And Use Insights To Optimize Future Video Content And Campaigns. Knowledge Of Video Analytics Platforms, Such As Youtube Analytics And Google Analytics, Is A Plus.

Required Skills

  • Graphic Design

  • Video Editing

  • Content Creation

  • Analytics

  • Branding

  • Social media management

  • Email Marketing

  • Influencer Marketing

  • Copywriting

  • storytelling

  • SEO Optimization

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Digital Marketing Manager, Video Lead in New York, NY, USA is $70,000 to $110,000 per year. This salary range may vary depending on factors such as the size and type of the company, the candidate's level of experience and qualifications, and the specific responsibilities and duties of the role. Additionally, salaries may be higher in certain industries, such as technology or entertainment, where video marketing is a crucial aspect of the business.

Additional Information
Etsy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJuly 18th, 2024
Apply BeforeMay 22nd, 2025
This job posting is from a verified source. 
Reposted
See an issue with this job? Report it to us

Apply with Video Cover Letter Add a warm greeting to your application and stand out!

Upload
About Etsy

Etsy is the global marketplace for unique and creative goods. Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy unique goods. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses.

Frequently asked questions
More Jobs From Etsy

View All Etsy jobs

Get interviewed today!

JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.

Get Started