Sr. Manager, Franchise Strategy - Madden NFL
Are you a strategic thinker and a passionate gamer? Do you have experience in franchise management, specifically in the sports industry? If so, we have an exciting opportunity for you! Electronic Arts (EA) is seeking a Senior Manager of Franchise Strategy for our renowned Madden NFL franchise. As a key member of our team, you will have the opportunity to lead strategic planning and execution for one of our most beloved and successful franchises. We are seeking a dynamic and experienced individual who is ready to take on the challenge of driving growth and innovation for Madden NFL. Join us and be a part of shaping the future of this iconic brand.
- Develop and lead strategic planning for the Madden NFL franchise, including setting goals, creating timelines, and identifying key initiatives.
- Collaborate with cross-functional teams to ensure alignment and execution of franchise strategy.
- Conduct market and competitive analysis to identify opportunities and inform decision-making.
- Utilize industry knowledge and experience to drive innovation and growth for the franchise.
- Develop and maintain relationships with key stakeholders, including internal teams and external partners.
- Monitor and report on key performance indicators to track progress and identify areas for improvement.
- Lead the development and implementation of marketing and promotional strategies to increase brand awareness and engagement.
- Manage the franchise budget and resources effectively to maximize ROI.
- Stay up-to-date on industry trends, consumer behaviors, and emerging technologies to inform franchise strategy.
- Represent the Madden NFL franchise at industry events and conferences.
- Mentor and guide junior team members to foster their growth and development.
- Collaborate with global teams to ensure a cohesive and consistent brand strategy across all markets.
- Continuously assess and improve franchise strategy based on market trends and consumer feedback.
- Uphold and champion the values and vision of Electronic Arts within the franchise.
- Act as the main point of contact for franchise-related inquiries and escalations.
Extensive Experience In Strategic Planning And Execution In The Gaming Industry, Particularly In The Area Of Franchise Development And Management.
Proven Track Record Of Successfully Managing And Growing High-Profile Franchises, Preferably In The Sports Genre.
Strong Understanding Of Market Trends And Consumer Behavior, With The Ability To Use Data And Insights To Inform Strategic Decisions.
Excellent Leadership And Communication Skills, With The Ability To Collaborate And Influence Cross-Functional Teams.
Experience In Managing Budgets And Financial Performance, With A Focus On Driving Profitability And Roi For The Franchise.
Business Analysis
Strategic Planning
Project Management
Market Research
Contract Negotiation
Brand management
Financial forecasting
Team Leadership
Competitive analysis
Product positioning
Franchise Development
Cross
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Sr. Manager, Franchise Strategy - Madden NFL in Orlando, FL, USA is $120,000 to $150,000 per year. However, this can vary depending on factors such as the candidate's experience, the size and profitability of the franchise, and the industry average for similar positions in the area.
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Electronic Arts Inc. is an American video game company headquartered in Redwood City, California. It is the second-largest gaming company in the Americas and Europe by revenue and market capitalization.
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