Senior Brand Marketing Manager - Skate
Are you passionate about the world of skateboarding and looking for a senior level role that combines your love for the sport with your expertise in brand marketing? Look no further! Electronic Arts is seeking a dynamic and experienced Senior Brand Marketing Manager for our Skate division. In this role, you will have the opportunity to shape and implement the brand strategy for one of EA's most beloved franchises. As a key member of our team, you will be responsible for driving brand awareness, engagement, and loyalty among our target audience. We are looking for a creative and strategic thinker with a deep understanding of the skateboarding industry, strong leadership skills, and a track record of delivering successful marketing campaigns. If you have a passion for skate culture and a proven ability to drive brand growth, we want to hear from you!
- Develop and implement the brand strategy for the Skate division of Electronic Arts.
- Drive brand awareness, engagement, and loyalty among the target audience.
- Lead and manage a team of marketing professionals to execute effective campaigns.
- Conduct market research and analysis to understand the skateboarding industry and consumer trends.
- Collaborate with cross-functional teams, including game developers, designers, and product managers, to align marketing efforts with product goals.
- Develop creative and innovative marketing campaigns that effectively showcase the Skate brand and its products.
- Monitor and track brand performance and make data-driven decisions to optimize marketing efforts.
- Manage the brand's budget and allocate resources effectively to achieve maximum ROI.
- Develop and maintain relationships with key stakeholders, including athletes, influencers, and industry partners.
- Stay updated on industry trends and innovations to ensure the brand remains relevant and competitive.
- Mentor and develop team members to enhance their skills and contribute to the overall success of the brand.
Minimum Of 7 Years Of Experience In Brand Marketing, Preferably Within The Skateboarding Industry.
In-Depth Knowledge Of The Skateboarding Culture And Community, Including Current Trends, Influencers, And Key Players.
Proven Track Record Of Developing And Executing Successful Marketing Strategies For Skateboarding Brands, With A Focus On Driving Sales And Brand Awareness.
Strong Leadership Skills And Experience Managing A Team, Including Setting Goals, Providing Feedback, And Fostering A Collaborative And Innovative Work Environment.
Excellent Communication And Presentation Skills, With The Ability To Effectively Communicate Brand Messaging And Strategy To Both Internal And External Stakeholders.
Strategic Planning
Market Research
Social Media Marketing
Campaign Management
Event Planning
Product Marketing
Brand management
Brand Development
Creative Direction
brand positioning
Influencer Partnerships
Communication
Conflict Resolution
Leadership
Time management
Critical thinking
Teamwork
Active Listening
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Senior Brand Marketing Manager - Skate in Redwood City, CA, USA is $130,000 - $150,000 per year. However, this may vary depending on the size and success of the company, as well as the individual's experience and qualifications.
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Electronic Arts Inc. is an American video game company headquartered in Redwood City, California. It is the second-largest gaming company in the Americas and Europe by revenue and market capitalization.
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