Director, FC Performance Media
"Are you a driven and strategic leader with a passion for driving performance and innovation in the world of media? Electronic Arts is seeking a dynamic Director of FC Performance Media to join our team and take our advertising efforts to the next level. As the Director, you will be responsible for developing and executing cutting-edge media strategies, overseeing a team of talented individuals, and driving measurable results for our games and brands. We are looking for a seasoned professional with a strong background in media planning and buying, proven leadership skills, and a keen understanding of the ever-evolving digital landscape. If you thrive in a fast-paced and collaborative environment and are ready to make a significant impact on the gaming industry, we want to hear from you!"
- Develop and execute innovative media strategies to drive performance and innovation in the world of media for Electronic Arts.
- Oversee a team of talented individuals and provide guidance and support to ensure their success in achieving media objectives.
- Drive measurable results for Electronic Arts' games and brands through effective media planning and buying.
- Stay updated on the latest trends and developments in the digital landscape and use this knowledge to inform and improve media strategies.
- Collaborate with cross-functional teams to align media efforts with overall marketing and business objectives.
- Analyze data and metrics to track the effectiveness of media campaigns and make data-driven decisions to optimize performance.
- Manage budgets and allocate resources effectively to maximize ROI and achieve business goals.
- Develop and maintain relationships with media partners and vendors to negotiate favorable terms and secure competitive pricing.
- Lead and mentor team members, providing feedback and coaching to foster their professional growth.
- Continuously monitor and improve processes and workflows to ensure efficiency and effectiveness in media operations.
- Communicate regularly with senior management to report on media performance and present strategic recommendations for future initiatives.
- Stay up-to-date on industry best practices and industry regulations to ensure compliance and effectiveness in media efforts.
- Represent Electronic Arts at industry events and conferences, showcasing our media strategies and successes to the wider community.
Extensive Experience In Performance Media: The Ideal Candidate Should Have A Minimum Of 8-10 Years Of Experience Working In Performance Media, With A Proven Track Record Of Driving Successful Campaigns And Achieving Measurable Results.
Strong Analytical Skills: The Director Should Possess Strong Analytical Skills And Be Able To Use Data To Make Informed Decisions And Optimize Campaigns For Maximum Roi. Proficiency In Data Analysis Tools Such As Google Analytics And Tableau Is Essential.
Team Management Experience: As A Director, The Candidate Will Be Responsible For Managing A Team Of Performance Media Specialists. Therefore, Experience In Managing And Developing A Team Is Crucial For This Role.
In-Depth Knowledge Of Digital Advertising Platforms: The Candidate Should Have A Deep Understanding Of Various Digital Advertising Platforms, Including But Not Limited To Facebook, Google Ads, And Programmatic Buying Platforms. Knowledge Of Mobile Advertising And Ad Fraud Prevention Is Also Desirable.
Gaming Industry Experience: Electronic Arts Is A Leading Gaming Company, And The Ideal Candidate Should Have Prior Experience Working In The Gaming Industry, Preferably In A Similar Role. This Will Ensure A Strong Understanding Of The Unique Challenges And Opportunities In The Gaming Space.
Strategic Planning
Social Media
Data Analysis
Budget management
Digital Marketing
Team Leadership
Campaign optimization
Performance analysis
Media Buying
Creative Development
Audience
Ad Campaigns
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, FC Performance Media in Vancouver, BC, Canada is between $80,000 and $120,000 CAD per year. This may vary depending on the specific industry, company, and level of experience. Additionally, bonuses and benefits may also be included in the compensation package for this position.
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Electronic Arts Inc. is an American video game company headquartered in Redwood City, California. It is the second-largest gaming company in the Americas and Europe by revenue and market capitalization.
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