Manager, Digital Marketing Analytics

Strike a balance between critical thinking and actual hands-on analyses using tools & packages such as SQL, R, Python, Tableau etc. Design and readout many variants of testing; A|B, synthetic controls to support measurement of On & Off marketing efforts. Develop solutions for targeting at various levels of marketing funnel. Develop Marketing Mix Modeling (MMM) solutions for measurement of return on investments at channel level. Create metrics and reporting to identify trends in customer acquisition, retention, end-user demographics, seasonality, and geography by customer segment, channel, and product. Access data from data warehouse and external sources (e.g. Partner APIs). Analyze user behavior and create critical metrics for marketing performance and attribution. Assist business partners in setting benchmark goals and support media budget allocations.

According to JobzMall, the average salary range for a Manager, Digital Marketing Analytics in 625 6th Ave, New York, NY 10011, USA is $91,000 - $118,000. This range is based on salaries for digital marketing analytics managers in the New York City area. Salaries can vary widely depending on the experience level and employer.

eBay, Inc. operates as a commerce leader company including Marketplace, StubHub, and Classifieds platforms. It engages in the provision of investments and acquisitions to help enable commerce on platforms for buyers and sellers online or on mobile devices. It includes marketing services, including classifieds, and advertising.