Segment Marketing Manager

Are you a dynamic and innovative marketer looking for a new challenge? Look no further than Eastman Chemical Company! We are seeking a skilled Segment Marketing Manager to join our team and drive growth for our company. In this role, you will have the opportunity to shape and execute marketing strategies for specific segments within our business, while collaborating with cross-functional teams to achieve our goals. If you have a passion for driving market share and a strong track record of success in segment marketing, we want to hear from you! Join us and be a part of a global company that is committed to sustainability and making a positive impact on the world.

1. Develop and execute marketing strategies for specific segments within the company's business to drive growth and increase market share.
2. Collaborate with cross-functional teams, including sales, product development, and finance, to ensure alignment and successful implementation of marketing plans.
3. Conduct market research and analysis to identify key trends, customer needs, and competitive landscape in assigned segments.
4. Create and manage marketing budgets, ensuring efficient and effective use of resources.
5. Utilize various marketing channels, including digital, social media, and events, to reach target audiences and drive engagement.
6. Develop and implement customer segmentation and targeting strategies to optimize marketing efforts.
7. Monitor and analyze market and competitive trends, providing insights and recommendations to inform future marketing strategies.
8. Build and maintain strong relationships with key stakeholders, including customers, industry partners, and internal teams.
9. Stay up-to-date with industry developments and best practices in segment marketing, bringing innovative ideas and approaches to the team.
10. Represent Eastman Chemical Company at industry events and conferences, showcasing our brand and products to potential customers.
11. Collaborate with the global marketing team to ensure consistency and alignment of messaging and branding across regions.
12. Adhere to company values and sustainability goals in all marketing initiatives.

According to JobzMall, the average salary range for a Segment Marketing Manager in Kingsport, TN, USA is $80,000-$100,000 per year. However, this can vary depending on factors such as the specific company, industry, experience, and skills of the individual. Factors such as bonuses, benefits, and other compensation packages can also impact the overall salary range.

Eastman Chemical Company is an American company primarily involved in the chemical industry. Once a subsidiary of Kodak, it today is an independent global specialty chemical company that produces a broad range of advanced materials, chemicals and fibers for everyday purposes.