
Head of Online Acquisition
Create the testing strategy that will scale new channels into profitable revenue channels at scale. Build team processes, reporting, and technology infrastructure to set channels up for success. Manage to tightly defined LTV/CAC and volume targets, with daily, weekly, and monthly reporting against important metrics. Optimize and manage tech stack related to new channels such as DMP and DSP. Collaborate with broader marketing team on attribution models, analytics, audience segmentation, messaging. Optimize and manage tech stack related to new channels such as DMP and DSP. Collaborate with broader marketing team on attribution models, analytics, audience segmentation, messaging.
8-10+ years in a customer acquisition role, demand generation role, or growth role
Proficient user of digital ads trafficking tools (DCM or Sizmek)
Strong B2B background and understand lead generation using digital channels
Ability to work in a team environment as well as independently
A/B testing
DSPs
Paid Social Platforms skills
DMPs
The Trade Desk
Multitasking
Process Improvement
Verbal communication
Detail Oriented
written communication
Results driven
Self directed
Problem-Solving
According to JobzMall, the average salary range for a Head of Online Acquisition in 333 Brannan St, San Francisco, CA 94107, USA is $118,000 to $162,000. This range depends on the individual's experience and qualifications, as well as the company's size and industry.
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