Associate Manager, Growth Marketing, Consumer
Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Search (Google, Microsoft), App Search (Apple Search Ads, UAC), and Shopping. Work closely with agencies and in-house team to optimize media buying in an effort to hit aggressive growth targets in a cost-effective manner. Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities. Direct and manage agencies to achieve goals and ROI targets. Maintain and monitor key metrics across channels including budget pacing, LTV, and CAC. Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algo tests.
4+ years of related search performance marketing
Direct, hands-on experience managing media buying, optimization (Paid Search, App Search), and strategic planning
Deep familiarity with CPA, CPC, CVR, and LTV.
Experience with Web & App Tracking/Attribution (preferred)
Experience with organic and paid search marketing channels
Sql
Python
Time Management Skills
Excel/Google Sheets
A/B Testing skills
Metrics driven performance marketing.
Driven and self-motivated
Prioritizing skills
Problem-Solving
Flexibility/Adaptability
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Associate Manager, Growth Marketing, Consumer in 303 2nd St, San Francisco, CA 94107, USA is $113,504 - $134,500 per year.
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