Digital Marketing Specialist - Website & App

Welcome to Dollar Tree's team of Digital Marketing Specialists! We are seeking a talented individual to join us as our Website & App expert. In this role, you will be responsible for developing and executing strategies to enhance our online presence and engage customers through our website and mobile app. If you are passionate about all things digital and have a knack for driving traffic and increasing conversions, we want to hear from you! As a successful candidate, you will possess a strong understanding of SEO, PPC, and other digital marketing tactics, as well as a creative and analytical mindset. Join us at Dollar Tree and use your skills to make a significant impact on our brand's digital success.

1. Develop and execute strategies to enhance the company's online presence through the website and mobile app.
2. Drive traffic to the website and app through various digital marketing tactics such as SEO and PPC.
3. Increase conversions and engagement on the website and app through effective marketing strategies.
4. Stay updated on industry trends and innovations to continuously improve the company's digital marketing efforts.
5. Collaborate with cross-functional teams to ensure a cohesive and consistent brand message across all digital platforms.
6. Monitor and analyze website and app performance using data and analytics tools to make data-driven decisions.
7. Identify and implement opportunities for website and app optimization.
8. Create and manage digital marketing campaigns to promote new products, sales, and special offers.
9. Conduct A/B testing on website and app elements to improve user experience and conversion rates.
10. Serve as the go-to expert for website and app-related inquiries and provide support to other team members as needed.
11. Collaborate with external partners and vendors to leverage their expertise and enhance the company's digital marketing efforts.
12. Maintain a strong understanding of the company's target audience and use this knowledge to inform digital marketing strategies.
13. Continuously track and report on the success of digital marketing efforts and make recommendations for improvement.
14. Ensure all website and app content is accurate, up-to-date, and aligned with the company's brand and messaging.
15. Adhere to all company policies and procedures, as well as industry regulations, while carrying out digital marketing responsibilities.

According to JobzMall, the average salary range for a Digital Marketing Specialist - Website & App in Chesapeake, VA, USA is between $60,000-$80,000 per year. However, this can vary depending on factors such as years of experience, specific job responsibilities, and the size and industry of the company. Some companies may also offer additional benefits such as bonuses, commissions, and healthcare packages.

Dollar Tree Stores, Inc., formerly known as Only $1.00, is an American chain of discount variety stores that sells items for $1 or less. Headquartered in Chesapeake, Virginia, and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada.