Digital Marketing Specialist

Do you have a passion for digital marketing and a proven track record of success? Dollar Tree is searching for a competent Digital Marketing Specialist to join our team and take our brand’s digital presence to the next level. As our Digital Marketing Specialist, you will create, manage and optimize digital marketing initiatives to drive traffic to our online and in-store locations. Our ideal candidate is a creative problem-solver, highly organized and able to work independently in a fast-paced environment. If you have the drive and ambition to join a leading, well-known brand, then we want to hear from you!Required Qualifications:• Bachelor’s degree in marketing, communications, or related field• 3+ years of experience in digital marketing• Proven success in managing and optimizing digital marketing campaigns• Excellent communication skills, both written and verbal• Ability to think critically and analyze data• Proficient in digital marketing channels (e.g., email, SEO, SEM, and social media)• Knowledge of web analytics tools (e.g., Google Analytics)• A self-starter with strong organizational skills and the ability to multitask

Responsibilities:

1. Develop and execute digital marketing strategies to promote company's products and services
2. Manage and optimize digital marketing campaigns across multiple channels, including email, SEO, SEM, and social media
3. Analyze data to track the performance of digital marketing initiatives and offer insights for improvement
4. Create and maintain content for digital marketing initiatives, including website, blog, and social media
5. Monitor and evaluate web analytics tools to optimize reach and performance of campaigns
6. Manage budget for digital marketing initiatives and ensure cost efficiency
7. Stay up-to-date with the latest trends in digital marketing and technology
8. Collaborate with other departments to develop and execute integrated digital marketing campaigns
9. Identify and resolve potential issues with campaigns

According to JobzMall, the average salary range for a Digital Marketing Specialist in Chesapeake, VA, USA is $49,000 to $67,000 per year. This range is based on salaries reported by job seekers and reported by employers.

Dollar Tree Stores, Inc., formerly known as Only $1.00, is an American chain of discount variety stores that sells items for $1 or less. Headquartered in Chesapeake, Virginia, and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada.