
Buyer, Paid Search (SEM)
The Paid Search Specialist will lead the implementation and development of the channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Search Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Media Strategy & Analytics and the wider business org. Own the strategy and performance of paid search activity. Lead paid search planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus. Keep abreast of market trends and developments, also liaising with Google, Microsoft, Yahoo, Apple (and other) partners - identifying new betas to drive our search offering forward. Work closely with the planning teams to recommend effective growth strategies and budget. Effectively collaborate with other teams and internal stakeholders.
2+ years experience with a track record of delivering success in a similar role
Deep understanding of paid search, with experience using external bid management tools
Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals
Project Management
Time Management
Marin
Kenshoo
Campaign analysis
Process Improvement
Verbal communication
written communication
Self-Motivated
Adaptability
Detail Oriented and Organized
According to JobzMall, the average salary range for a Buyer, Paid Search (SEM) in 850 3rd Ave, Brooklyn, NY 11232, USA is $45,000 to $58,000 per year. This salary range can vary depending on experience, education, and other qualifications.
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Discovery Inc. is a global media company that provides content across multiple distribution platforms, including digital distribution arrangements, throughout the world. The company operates following business segments: U.S. Networks, International Networks and Education. The U.S. Networks segment wholly owns and operates nine national television networks, including fully distributed television networks such as Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science.

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