
Audience Growth and Engagement Manager
Develop the overall strategies to grow and activate users as well as increase engagement to drive consumption within our apps (iOS/Android/Connected Devices) to reduce churn and and maximize LTV through organic and paid channels. Supervise campaign development to drive retention and engagement across OTT platforms and channels including push notifications, in-app messaging, email, paid and organic remarketing. Support the development and ensure consistency of overall linear, TVE and DTC brand strategies. Liason with programming, on-air, media planning, ad sales, commercial operations, research and the product teams to deliver against digital content consumption KPIs. Develop a framework to manage, report and forecast growth and retention metrics on daily, weekly and monthly basis. Develop and present analysis and brand decks as needed to internal leadership as well as external partners and clients.
5+ years’ experience in subscriber or membership based digital businesses with a proven track record of overseeing successful multi-channel CRM programs
Expertise within marketing automation/CRM tools preferred
Experience managing direct reports and working in a team environment.
Project Management
Time Management
MS Excel
Budget management
MS Word
MS Outlook
Marketing Automation tool
Process Improvement
Verbal communication
written communication
Self-Motivated
Adaptability
Detail Oriented and Organized
According to JobzMall, the average salary range for a Audience Growth and Engagement Manager in 6505 Blue Lagoon Dr, Miami, FL 33126, USA is between $57,000 and $97,000 per year. This range is based on the most up-to-date salary information available for this job title in this location.
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Discovery Inc. is a global media company that provides content across multiple distribution platforms, including digital distribution arrangements, throughout the world. The company operates following business segments: U.S. Networks, International Networks and Education. The U.S. Networks segment wholly owns and operates nine national television networks, including fully distributed television networks such as Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science.

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