Paid Media Campaign Measurement Strategy and Performance Analyst

Are you passionate about data analysis and driving impactful results through paid media campaigns? Do you have a keen eye for detail and a strong understanding of performance metrics? Discover Financial Services is seeking a highly motivated and experienced Paid Media Campaign Measurement Strategy and Performance Analyst to join our team. In this role, you will be responsible for designing and implementing measurement strategies, analyzing campaign performance, and providing insights and recommendations to optimize our paid media campaigns. We are looking for a results-driven individual with a strong analytical mindset and excellent communication skills. If you are ready to take on a challenging and rewarding role in a dynamic and innovative company, we want to hear from you!

1. Design and implement measurement strategies to track and analyze the performance of paid media campaigns.
2. Utilize data analysis tools and techniques to evaluate campaign performance and identify areas for improvement.
3. Collaborate with cross-functional teams to develop and implement data-driven strategies for paid media campaigns.
4. Develop performance reports and dashboards to communicate insights and recommendations to stakeholders.
5. Monitor and report on key performance metrics, including budget, ROI, and conversion rates.
6. Identify and troubleshoot issues with tracking and data accuracy.
7. Stay up-to-date on industry trends and best practices for paid media campaign measurement and analysis.
8. Provide strategic recommendations for optimizing campaign performance and achieving business objectives.
9. Work closely with paid media teams to ensure alignment and consistency in campaign measurement and reporting.
10. Communicate complex data and insights in a clear and concise manner to various stakeholders.
11. Continuously monitor and evaluate campaign performance to identify opportunities for testing and improvement.
12. Collaborate with data and analytics teams to develop and implement new measurement methodologies and tools.
13. Maintain a strong understanding of the company's products and services to inform data analysis and insights.
14. Contribute to the development and enhancement of data analysis processes and procedures.
15. Proactively identify areas for improvement and make recommendations for increasing efficiency and effectiveness.

According to JobzMall, the average salary range for a Paid Media Campaign Measurement Strategy and Performance Analyst in Riverwoods, IL 60015, USA is between $60,000 and $90,000 per year. This salary range may vary depending on factors such as experience, education, and specific job responsibilities.

Discover Financial Services, Inc. is an American financial services company that owns and operates Discover Bank, which offers checking and savings accounts, personal loans, home equity loans, student loans and credit cards. It also owns and operates the Discover and Pulse networks, and owns Diners Club International.