Manage the strategy, design, execution and operations of our lead management processes and systems, marketing automation systems, marketing databases, and reporting/analytics. Drive strong sales and marketing alignment with initiatives and processes that support lead management and governance, improved lead quality, enhanced data quality, and tools and templates. Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition, and campaign activity and results. Define and own the martech stack Marketo, Salesforce, attribution solutions, data standardization tools, and other tools and capabilities. Partner with Sales Operations and IT to identify, design and implement solutions that drive growth and productivity. Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure/maintain database hygiene.
Experience and expertise with marketing automation, CRM solutions and reporting solutions
Ability to think strategically, but also have exceptional attention to detail in execution. Ability and willingness to be a hands-on leader.
Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
Time Management
Marketo
Salesforce.com
Analytics and reporting skills
Forecasting and statistical analysis
Verbal communication
written communication
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Multi-tasker
According to JobzMall, the average salary range for a Marketing Operations Manager is $42,000 to $88,000 per year. This range can vary depending on the company, location, industry, and experience of the individual.
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DataStax, Inc. is a data management company based in Santa Clara, California. The company builds one product, also named DataStax, a storage application which uses Apache Cassandra.

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