Associate Athletics Director for Media Strategy and Brand Advancement

Welcome to Dartmouth College, a prestigious academic institution known for its excellence in both academics and athletics. We are currently seeking a dynamic and driven individual to join our team as the Associate Athletics Director for Media Strategy and Brand Advancement. In this role, you will have the opportunity to shape the media presence and brand image of our athletics department, while also contributing to the overall success and growth of our program. The ideal candidate will have a strong background in media strategy and branding, as well as a passion for collegiate athletics. If you are a creative thinker, strategic planner, and team player, we encourage you to apply and become a part of our dedicated and innovative team at Dartmouth College.

1. Develop and implement a comprehensive media strategy for the athletics department, including social media, traditional media, and other digital platforms.
2. Collaborate with other departments and stakeholders to ensure consistent branding and messaging across all media channels.
3. Create and maintain relationships with media outlets and influencers to increase coverage and exposure for the athletics department.
4. Stay current on industry trends and best practices in media strategy and branding to continuously improve the department's presence and image.
5. Develop and manage a budget for media and branding initiatives.
6. Work closely with coaches and student-athletes to identify and promote compelling stories and achievements to enhance the department's brand.
7. Oversee the production of multimedia content, including videos, graphics, and written materials, to engage and inform audiences.
8. Coordinate and execute media events and press conferences.
9. Monitor and analyze media coverage and social media engagement to track the effectiveness of the department's media strategy and make necessary adjustments.
10. Serve as a liaison between the athletics department and the broader college community to ensure alignment of messaging and branding.
11. Manage and mentor a team of media and branding professionals, providing guidance and support to help them achieve their goals and contribute to the overall success of the department.
12. Represent the athletics department at various conferences, meetings, and events to promote the brand and build relationships with key stakeholders.
13. Uphold the values and mission of Dartmouth College and its athletics department in all media and branding efforts.

According to JobzMall, the average salary range for a Associate Athletics Director for Media Strategy and Brand Advancement in Hanover, NH, USA is between $60,000 and $90,000 per year. This range may vary depending on the specific job responsibilities, experience, and qualifications of the individual. Some factors that may influence the salary include the size and budget of the organization, as well as the success and prominence of the athletic program.

Dartmouth College is a private Ivy League research university in Hanover, New Hampshire, United States. Established in 1769 by Eleazar Wheelock, it is the ninth-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution.