Segment Marketing Specialist

Are you passionate about developing and executing targeted marketing strategies? Do you have a knack for identifying customer needs and creating innovative solutions? If so, Cummins is seeking a highly motivated Segment Marketing Specialist to join our dynamic team. As a global leader in power generation, we are looking for a driven individual who can help us expand our market reach and drive business growth. This role requires a strong understanding of market segmentation and customer insights, as well as experience in developing and implementing successful marketing plans. If you have a proven track record of delivering results in a fast-paced environment, we want to hear from you!

1. Develop and execute targeted marketing strategies: The Segment Marketing Specialist will be responsible for creating and implementing marketing plans that effectively target specific segments of the market.
2. Identify customer needs: This role requires the ability to understand customer needs and preferences in order to develop marketing strategies that resonate with them.
3. Create innovative solutions: The Segment Marketing Specialist will need to think outside the box to develop unique and creative solutions that will help Cummins stand out in the market.
4. Expand market reach: The main goal of this role is to help Cummins expand its market reach and increase its customer base by identifying new opportunities and implementing effective marketing strategies.
5. Drive business growth: The Segment Marketing Specialist will play a crucial role in driving business growth by developing and executing successful marketing plans that generate leads and increase sales.
6. Understand market segmentation: This role requires a strong understanding of market segmentation and the ability to identify key segments for Cummins to target.
7. Analyze customer insights: The Segment Marketing Specialist will be responsible for analyzing customer insights and using this data to inform marketing strategies and campaigns.
8. Develop and implement marketing plans: This role will be responsible for developing and implementing marketing plans that align with Cummins' overall business objectives.
9. Deliver results: The ideal candidate will have a proven track record of delivering results in a fast-paced environment, with a focus on driving business growth and achieving marketing goals.
10. Collaborate with cross-functional teams: The Segment Marketing Specialist will need to work closely with cross-functional teams, including sales, product development, and marketing, to ensure alignment and successful execution of marketing strategies.
11. Stay up-to-date with industry trends: This role requires staying current with industry trends and market changes in order to adjust marketing strategies accordingly.
12. Represent Cummins brand: The Segment Marketing Specialist will be a brand ambassador for Cummins and must uphold the company's values and brand image in all marketing efforts.

According to JobzMall, the average salary range for a Segment Marketing Specialist in Shoreview, MN 55126, USA is $58,000 - $70,000 per year. This figure may vary depending on factors such as years of experience, education, and specific job responsibilities.

Cummins, Inc. engages in the design, manufacture, sale and service of diesel and natural gas engines and related technologies, including fuel systems, controls, air handing, filtration, emission, solutions and electrical power generation systems. It operates through the following segments: Engine, Distribution, Components, and Power Generation segments.