Crowe

Web Content Strategist Manager

Crowe

Nashville, TN, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to Crowe, a leading public accounting, consulting, and technology firm that brings innovative solutions to our clients. We are seeking a highly motivated and dynamic Web Content Strategist Manager to join our team. As the Web Content Strategist Manager, you will be responsible for developing and executing effective content strategies that align with our overall business goals and objectives. We are looking for a creative and results-driven individual with a strong background in digital marketing and content management. If you have a passion for creating engaging and impactful content, we want to hear from you!

  1. Develop and execute content strategies that support and align with Crowe's overall business goals and objectives.
  2. Create engaging and impactful content that resonates with our target audience.
  3. Manage and maintain the organization's website and other digital platforms, ensuring all content is up-to-date, relevant, and optimized for SEO.
  4. Collaborate with cross-functional teams to gather insights and information to inform content creation.
  5. Conduct research and stay up-to-date with industry trends and best practices to inform content strategy.
  6. Monitor and analyze website traffic and engagement metrics to identify areas for improvement.
  7. Develop and maintain a content calendar to ensure a consistent flow of high-quality content.
  8. Manage a team of content creators and provide guidance and feedback to optimize their work.
  9. Work closely with the marketing and communications team to ensure brand consistency and messaging alignment.
  10. Continuously test and optimize content to improve performance and achieve business objectives.
  11. Stay up-to-date with emerging technologies and strategies in digital marketing and content management.
  12. Collaborate with external agencies and vendors as needed to support content strategy and execution.
  13. Ensure all content adheres to SEO best practices and complies with legal and regulatory requirements.
  14. Stay informed of industry trends and competitor activities to identify potential opportunities and threats.
  15. Present content strategies and performance to senior leadership and make recommendations for improvement.
Where is this job?
This job is located at Nashville, TN, USA
Job Qualifications
  • Minimum Of 5 Years Experience In Web Content Strategy And Management.

  • Bachelor's Degree In Marketing, Communications, Or Related Field.

  • Strong Understanding Of Seo Best Practices And Experience With Keyword Research And Optimization.

  • Excellent Writing And Editing Skills, With A Keen Eye For Detail And Ability To Craft Engaging And Persuasive Content.

  • Experience With Website Analytics And The Ability To Use Data To Inform Content Strategy Decisions.

Required Skills
  • Project Management

  • Content Creation

  • Digital Marketing

  • Content Strategy

  • Social media management

  • Brand management

  • Content curation

  • SEO Optimization

  • Copy

  • User Experience (UX)

  • Analytics and Data Analysis

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • collaboration

  • Adaptability

  • Problem-Solving

  • Empathy

Compensation

According to JobzMall, the average salary range for a Web Content Strategist Manager in Nashville, TN, USA is between $70,000 and $90,000 per year. This may vary depending on the specific company, experience level, and other factors.

Additional Information
Crowe is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJanuary 10th, 2024
Apply BeforeJuly 20th, 2025
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About Crowe

Crowe Global, commonly referred to as Crowe, previously Crowe Horwath International, is a multinational professional services network. It is the 8th largest such global accounting network in the world. The network consists of more than 220 firms offices with over 42,000 employees in 130 countries.

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