Manager, Marketing Research & Planning

Manages and monitors Marketing Research Analysts and Representatives within the Market Research & Planning team. Collaborates with the VP, Director and cross-functional VPs and Directors in creating and implementing research training modules. Oversees research projects and evaluates reports/summaries of findings. Oversees the research of target markets, ratings and market responses to programs and campaigns. Manages the collection and analysis of relevant information concerning current and potential markets and competitors. Trains management to use both accepted and innovative research techniques, standards and practices. Monitors research methods for adherence to standards and practices. Consistent exercise of independent judgment and discretion in matters of significance.

According to JobzMall, the average salary range for a Manager, Marketing Research & Planning in 733 W 40th St, Baltimore, MD 21211, USA is $50,000 to $125,000 per year. This range depends on the individual's level of experience, education, and qualifications.

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