CRM Campaign Manager
Build cross channel campaigns across channels such as email, direct mail, SMS, and other channels within Adobe Campaign Classic – working within the tool to create customer and prospect journeys with multiple touchpoints. Work across multiple teams at HQ and the Divisions to gather requirements, build journeys, monitor results, and continuously optimize campaigns. Serves as a resource for Campaign Operations build functions and data accuracy across HQ and field counterparts. Works collaboratively with MarTech partners on technical requirements to support new campaigns and enhancements. On-going monitoring and optimization of campaign performance through BI tools. Develops trigger-based campaigns or ad-hoc campaigns as needed to support the business needs and drive results.
Must have 5+ years’ experience in a campaign management role - ideally in a large B2C consumer company
Understanding of campaign performance drivers and experience optimizing
Demonstrated track record of building and optimizing cross-channel customer and prospect journeys
Proven ability to communicate and build cross functional relationships
Adobe
Relationship Management
Time Management Skills
Oracle-Responsys campaign management
Prioritizing skills
Self-Motivated
flexibility
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
Driven for excellence
According to JobzMall, the average salary range for a CRM Campaign Manager in 1407 Broadway, New York, NY 10018, USA is
$64,722-$79,521.
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