Media Planner

Welcome to Comcast, a leading media and technology company that connects millions of people to the moments and experiences that matter most. We are seeking a talented and driven Media Planner to join our team and help us shape the future of media planning. As a Media Planner at Comcast, you will play a crucial role in developing and implementing strategic media plans that effectively reach our target audiences and deliver measurable results. We are looking for a highly organized and creative individual with a strong understanding of media platforms and consumer behavior. If you are passionate about media planning and thrive in a fast-paced, dynamic environment, we want to hear from you. Join us and be a part of a team that is shaping the future of media.

1. Develop and implement strategic media plans that align with Comcast's overall business objectives and effectively reach target audiences.
2. Conduct thorough research and analysis to identify key consumer insights and media trends.
3. Build and maintain relationships with media vendors and negotiate competitive rates and placements.
4. Collaborate with cross-functional teams, including marketing, creative, and sales, to ensure cohesive and effective media campaigns.
5. Monitor and analyze media campaign performance, providing insights and recommendations for optimization.
6. Stay up-to-date on industry developments and innovations to continuously improve media planning strategies.
7. Work closely with clients to understand their goals and provide strategic recommendations for media placements.
8. Create detailed media plans, including budget allocation and media mix recommendations.
9. Manage media budgets and ensure campaigns are delivered on time and within budget.
10. Develop and maintain media planning processes and procedures to ensure efficiency and accuracy.
11. Utilize various media planning tools and software to aid in campaign planning and analysis.
12. Provide regular reports and presentations to internal and external stakeholders on media planning strategies and results.
13. Train and mentor junior team members to develop their media planning skills.
14. Represent Comcast at industry events and conferences.
15. Continuously seek out new and innovative ways to reach and engage target audiences through various media channels.

According to JobzMall, the average salary range for a Media Planner in Raleigh, NC, USA is between $47,000 and $65,000 per year. However, this may vary depending on factors such as industry, experience, and company size. Some larger companies in Raleigh may offer higher salaries for this role.

Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.