Media Planner

Are you a creative thinker with a passion for media planning and advertising? Do you thrive in a fast-paced, dynamic environment and have a keen eye for detail? If so, we have an exciting opportunity for you to join our team as a Media Planner at Comcast. As a Media Planner, you will play a critical role in developing and executing innovative media strategies for our clients. We are looking for a highly motivated and organized individual with a strong understanding of media planning principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams. If this sounds like the perfect fit for you, we can't wait to hear from you!

1. Develop and execute innovative media strategies for clients to drive brand awareness, engagement, and sales.
2. Conduct thorough research and analysis of target audiences, market trends, and media channels to inform media plans.
3. Collaborate with cross-functional teams, including account managers, creative teams, and media vendors, to ensure seamless execution of media plans.
4. Monitor and optimize media campaigns to ensure they are delivering on KPIs and meeting client objectives.
5. Utilize a variety of media channels, including traditional, digital, and social media, to reach target audiences and maximize campaign impact.
6. Stay up-to-date on industry trends and developments to inform media planning strategies and identify new opportunities for clients.
7. Manage media budgets and negotiate rates with media vendors to ensure cost-effective and efficient media plans.
8. Present media plans and campaign performance reports to clients, providing insights and recommendations for future campaigns.
9. Collaborate with data and analytics teams to gather and analyze data to inform media planning decisions and measure campaign success.
10. Ensure all media plans adhere to industry standards, regulations, and best practices.
11. Continuously monitor and track media industry advancements and make recommendations for incorporating new and emerging media channels into media plans.
12. Maintain strong relationships with media vendors and negotiate partnerships to secure added value for clients.
13. Communicate clearly and effectively with clients and internal teams to provide updates on media plans, strategies, and performance.

According to JobzMall, the average salary range for a Media Planner in Pittsburgh, PA, USA is $50,000 to $70,000 per year. However, this can vary depending on factors such as experience, industry, company size, and location.

Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.