Welcome to Comcast, where we are committed to revolutionizing the media landscape and providing cutting-edge solutions for our clients. We are currently seeking a highly motivated and creative individual to join our team as a Media Planner. As a Media Planner, you will be responsible for developing strategic media plans to effectively reach target audiences and maximize ROI for our clients. We are looking for someone who is passionate about media, has a keen understanding of market trends, and possesses exceptional analytical and communication skills. If you are a self-starter who thrives in a fast-paced environment and is ready to make a significant impact in the world of media planning, we want you on our team.
- Develop and execute strategic media plans for clients to effectively reach target audiences and maximize ROI.
- Conduct thorough market research and analysis to identify key trends and insights that inform media planning strategies.
- Collaborate with cross-functional teams including account managers, creative teams, and media buyers to ensure cohesive and effective media plans.
- Monitor and analyze campaign performance data to make data-driven recommendations for optimization and future media planning strategies.
- Stay up-to-date on industry trends and emerging media platforms to continuously improve and innovate media plans.
- Build and maintain relationships with media vendors to negotiate best rates and placements for clients.
- Communicate media plans and strategies to clients in a clear and concise manner.
- Manage media budgets and ensure timely and accurate reporting on campaign performance.
- Provide guidance and mentorship to junior team members.
- Act as a representative of Comcast and uphold the company's values and commitment to revolutionizing the media landscape.
Minimum Of 2-3 Years Experience In Media Planning, Preferably In The Telecommunications Or Media Industry.
Strong Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Strategic Recommendations.
Bachelor's Degree In Advertising, Marketing, Communications, Or A Related Field.
Proficiency In Media Planning Software, Such As Nielsen, Comscore, And/Or Strata.
Excellent Communication And Presentation Skills, With The Ability To Effectively Communicate With Clients, Internal Teams, And Media Vendors.
Data Analysis
Market Research
Negotiation skills
Budget management
Digital Marketing
Brand management
Competitive analysis
Media Buying
Campaign planning
Advertising Strategy
Target Audience Analysis
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
Decision-making
According to JobzMall, the average salary range for a Media Planner in Indianapolis, IN, USA is $50,000 - $70,000 per year. This range can vary depending on factors such as level of experience, specific industry, and employer.
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Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.
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