Welcome to the world of media planning at Comcast! We are seeking a talented individual who is passionate about the ever-evolving media landscape and thrives in a fast-paced, dynamic environment. As a Media Planner, you will play a crucial role in strategizing and executing media campaigns for our diverse portfolio of clients. With your strong analytical skills and knowledge of the industry, you will help drive the success of our advertising efforts. Join our team and be a part of shaping the future of media at one of the leading telecommunications companies in the world.
- Develop and implement strategic media plans for various clients, taking into consideration their target audience, budget, and campaign objectives
- Stay up-to-date on the latest trends and developments in the media industry, and use this knowledge to inform media planning decisions
- Collaborate with internal teams and external partners to ensure seamless execution of media campaigns
- Conduct thorough research and analysis to identify the most effective media channels and tactics for each campaign
- Monitor and optimize media campaigns to ensure they are meeting client goals and objectives
- Manage media budgets and negotiate rates with media vendors to ensure cost efficiency and maximum impact
- Provide regular reporting and insights on campaign performance to internal stakeholders and clients
- Continuously evaluate and improve media planning processes and strategies to drive better results
- Stay informed on competitive media activity and make recommendations for how to stay ahead in the market
- Collaborate with cross-functional teams to develop integrated marketing plans that incorporate media strategies and tactics.
Bachelor's Degree In Marketing, Advertising, Communications, Or Related Field.
Minimum Of 3 Years Of Experience In Media Planning, Preferably In A Media Agency Or In-House Media Department.
Proficiency In Media Planning And Buying Tools, Such As Nielsen, Comscore, Kantar Media, And Google Analytics.
Strong Knowledge Of Media Trends And Industry Developments, With The Ability To Translate Them Into Effective Media Strategies.
Excellent Analytical And Problem-Solving Skills, With The Ability To Make Data-Driven Decisions And Optimize Media Plans For Maximum Roi.
Data Analysis
Market Research
Budget management
Customer segmentation
Competitive analysis
Digital media
Creative Thinking
Audience targeting
Media Buying
brand awareness
Campaign planning
Advertising Strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Media Planner in Columbus, OH, USA is between $46,100 and $66,700. However, this can vary depending on factors such as experience, education, and specific company or industry. Some Media Planners may make more or less than this range.
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Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.
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