Comcast

Media Planner

Comcast

Austin, TX, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you passionate about the ever-changing world of media and advertising? Do you have a knack for strategic planning and a strong understanding of consumer behavior? If so, we want YOU to join our team at Comcast as a Media Planner. As a Media Planner, you will play a crucial role in developing and executing effective media campaigns for our clients. We are looking for someone who is highly organized, analytical, and has excellent communication skills. If you are a creative problem-solver with a keen eye for detail and a passion for driving results, then we want to hear from you. Join us at Comcast and be a part of our dynamic and innovative media team.

  1. Develop and implement media strategies that align with client objectives and target audience.
  2. Conduct thorough research and analysis to understand consumer behavior and media trends.
  3. Collaborate with clients and internal teams to gather information and feedback on campaign goals and objectives.
  4. Utilize various media planning tools and platforms to create and execute media plans.
  5. Optimize media plans to ensure effective and efficient use of budget and reach desired target audience.
  6. Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
  7. Stay up-to-date with industry developments and trends to inform media planning and strategy.
  8. Manage relationships with media vendors and negotiate rates and placements.
  9. Work closely with creative teams to ensure cohesive messaging and branding across all media channels.
  10. Communicate clearly and effectively with clients and internal teams on all aspects of media planning and implementation.
  11. Proactively identify and troubleshoot any issues or challenges that may arise during the campaign.
  12. Continuously seek out new and innovative media opportunities to enhance campaign effectiveness.
  13. Maintain a high level of organization and attention to detail in all aspects of media planning and execution.
  14. Collaborate with other departments, such as sales and marketing, to ensure cohesive messaging and goals across all initiatives.
  15. Contribute to the overall growth and success of the media team at Comcast through teamwork and a positive attitude.
Where is this job?
This job is located at Austin, TX, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Communications, Or A Related Field

  • Minimum Of 2-3 Years Of Experience In Media Planning, Preferably In A Television Or Cable Advertising Environment

  • Strong Understanding Of Media Buying And Planning Principles, Including Audience Segmentation And Media Optimization

  • Proficiency In Media Planning Software And Tools, Such As Mediaocean Or Strata

  • Excellent Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Strategic Recommendations For Media Campaigns.

Required Skills
  • Data Analysis

  • Budget management

  • Branding

  • Digital advertising

  • Market analysis

  • Creative Thinking

  • Competitive

  • Audience targeting

  • Media Buying

  • Campaign planning

  • Advertising Strategy

  • Media Planning Software

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Media Planner in Austin, TX, USA is between $45,000 and $75,000 per year. The salary may vary based on factors such as years of experience, specific industry, and company size. Some top-paying companies for media planners in Austin include GSD&M, T3, and McGarrah Jessee.

Additional Information
Comcast is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJune 19th, 2024
Apply BeforeMay 22nd, 2025
This job posting is from a verified source. 
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About Comcast

Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.

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