Are you passionate about the ever-changing world of media and advertising? Do you have a knack for strategic planning and a strong understanding of consumer behavior? If so, we want YOU to join our team at Comcast as a Media Planner. As a Media Planner, you will play a crucial role in developing and executing effective media campaigns for our clients. We are looking for someone who is highly organized, analytical, and has excellent communication skills. If you are a creative problem-solver with a keen eye for detail and a passion for driving results, then we want to hear from you. Join us at Comcast and be a part of our dynamic and innovative media team.
- Develop and implement media strategies that align with client objectives and target audience.
- Conduct thorough research and analysis to understand consumer behavior and media trends.
- Collaborate with clients and internal teams to gather information and feedback on campaign goals and objectives.
- Utilize various media planning tools and platforms to create and execute media plans.
- Optimize media plans to ensure effective and efficient use of budget and reach desired target audience.
- Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
- Stay up-to-date with industry developments and trends to inform media planning and strategy.
- Manage relationships with media vendors and negotiate rates and placements.
- Work closely with creative teams to ensure cohesive messaging and branding across all media channels.
- Communicate clearly and effectively with clients and internal teams on all aspects of media planning and implementation.
- Proactively identify and troubleshoot any issues or challenges that may arise during the campaign.
- Continuously seek out new and innovative media opportunities to enhance campaign effectiveness.
- Maintain a high level of organization and attention to detail in all aspects of media planning and execution.
- Collaborate with other departments, such as sales and marketing, to ensure cohesive messaging and goals across all initiatives.
- Contribute to the overall growth and success of the media team at Comcast through teamwork and a positive attitude.
Bachelor's Degree In Marketing, Communications, Or A Related Field
Minimum Of 2-3 Years Of Experience In Media Planning, Preferably In A Television Or Cable Advertising Environment
Strong Understanding Of Media Buying And Planning Principles, Including Audience Segmentation And Media Optimization
Proficiency In Media Planning Software And Tools, Such As Mediaocean Or Strata
Excellent Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Strategic Recommendations For Media Campaigns.
Data Analysis
Budget management
Branding
Digital advertising
Market analysis
Creative Thinking
Competitive
Audience targeting
Media Buying
Campaign planning
Advertising Strategy
Media Planning Software
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Media Planner in Austin, TX, USA is between $45,000 and $75,000 per year. The salary may vary based on factors such as years of experience, specific industry, and company size. Some top-paying companies for media planners in Austin include GSD&M, T3, and McGarrah Jessee.
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Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.

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