Media Planner

Are you passionate about media planning and driven to create effective advertising campaigns? Do you thrive in a fast-paced and dynamic environment? If so, we have an exciting opportunity for you as a Media Planner at Comcast.As a Media Planner, you will be responsible for developing and implementing strategic media plans across various platforms to reach our target audience and achieve marketing objectives. You will work closely with our sales, marketing, and creative teams to identify target demographics, analyze market trends, and optimize media campaigns for maximum impact.To excel in this role, you must have a strong understanding of media buying and planning principles, excellent analytical skills, and the ability to think creatively. You should also have experience with media planning tools and be able to adapt to changing market conditions.If you are a results-driven individual with a passion for media planning, we encourage you to apply for this exciting opportunity at Comcast.

1. Develop and implement strategic media plans to effectively reach target audience and meet marketing objectives.
2. Collaborate with sales, marketing, and creative teams to identify target demographics and understand campaign goals.
3. Conduct market research and analyze industry trends to inform media planning decisions.
4. Utilize media planning tools and software to optimize campaigns for maximum impact.
5. Monitor and track media campaigns to ensure they are meeting performance goals.
6. Negotiate and purchase media placements across various platforms, including television, radio, print, and digital.
7. Stay updated on industry trends and changes in media consumption habits to adapt media plans accordingly.
8. Prepare and present media plans and performance reports to internal stakeholders and clients.
9. Manage media budgets and ensure campaigns are delivered within budget constraints.
10. Foster relationships with media vendors to secure competitive rates and added value opportunities.
11. Continuously analyze and evaluate media plans to identify areas for improvement and optimization.
12. Stay current with emerging media technologies and their potential impact on media planning strategies.
13. Maintain a strong understanding of media buying and planning principles and stay updated on industry standards and best practices.
14. Collaborate with cross-functional teams to ensure cohesive and integrated marketing campaigns.
15. Stay organized and meet tight deadlines in a fast-paced and dynamic environment.

According to JobzMall, the average salary range for a Media Planner in Orlando, FL, USA is between $48,000 and $55,000 per year. This can vary depending on the specific company, industry, and level of experience of the individual. Factors such as education, skills, and certifications can also impact the salary range. Additionally, bonuses and benefits may also be included in the overall compensation package.

Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.