Are you a creative and strategic thinker with a passion for media planning? Do you have the ability to develop integrated media plans that drive business results? If so, we have an exciting opportunity for you to join our team as a Media Planner at Comcast. As a Media Planner, you will play a crucial role in developing and executing media plans for our clients, utilizing your expertise in media channels, market trends, and consumer insights. We are looking for a motivated and detail-oriented individual with excellent communication skills and a strong understanding of media planning principles. If you are ready to take your career to the next level and make a significant impact in the world of media, we encourage you to apply today.
- Develop and execute strategic and integrated media plans for clients that align with their business objectives.
- Utilize media channels, market trends, and consumer insights to inform media plan development.
- Collaborate with clients and internal teams to understand their needs and provide media solutions that drive business results.
- Conduct thorough research and analysis to identify target audiences and determine the most effective media channels for reaching them.
- Monitor and track media campaign performance, providing regular reports and recommendations for optimization.
- Stay up-to-date with industry trends, emerging media platforms, and new technologies to continually enhance media planning strategies.
- Manage budgets and negotiate media rates to ensure cost-effective media plans.
- Communicate and present media plans to clients, clearly explaining the rationale and expected outcomes.
- Maintain strong relationships with media vendors and negotiate partnerships to secure added value for clients.
- Collaborate with creative teams to develop compelling and effective media campaigns.
- Ensure compliance with industry standards and regulations in all media planning activities.
- Stay organized and manage multiple media plans simultaneously while meeting deadlines.
- Provide guidance and support to junior team members, fostering their growth and development in media planning.
- Represent the company in a professional manner and maintain a positive working relationship with clients and colleagues.
Bachelor's Degree In Marketing, Advertising, Communications, Or Related Field
Minimum Of 2-3 Years Of Experience In Media Planning, Preferably In A Media Agency Or Within The Media Department Of A Company
Strong Understanding Of Media Landscape And Emerging Media Trends
Proficiency In Media Planning Tools And Software, Such As Nielsen, Comscore, And Mri
Excellent Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Strategic Recommendations Based On Insights
Data Analysis
Market Research
Budget management
Competitive analysis
Campaign optimization
Creative Thinking
Media Buying
brand positioning
Advertising Strategy
Target Audience Identification
Digital Media Planning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Media Planner in Dallas, TX, USA is $45,000 to $70,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Some higher-paying roles in this field may have a salary range of $80,000 to $100,000 or more per year.
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Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.

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