Welcome to the exciting world of media planning at Comcast! We are seeking a talented and driven individual to join our dynamic team as a Media Planner. As a Media Planner, you will play a crucial role in developing and executing strategic media plans that drive business results for our clients. With our constantly evolving media landscape, this role requires someone who is able to think outside the box and adapt quickly to changes. If you are passionate about media, have a strong analytical mindset, and thrive in a fast-paced environment, we want you on our team.
- Develop and execute strategic media plans that align with client objectives and drive business results.
- Conduct thorough research and analysis to identify target audiences, media trends, and competitive landscape.
- Collaborate with internal teams and external partners to ensure all media plans are integrated and cohesive.
- Stay up-to-date on industry trends and advancements to constantly improve media planning strategies.
- Utilize data and analytics to measure the effectiveness of media plans and make recommendations for optimization.
- Manage budgets and negotiate media buys to ensure maximum ROI for clients.
- Build and maintain strong relationships with media vendors to secure advantageous pricing and placements.
- Present media plans and strategies to clients, providing clear and compelling explanations for recommendations.
- Monitor and track media campaigns to ensure they are running according to plan and make necessary adjustments as needed.
- Stay organized and manage multiple projects simultaneously in a fast-paced and ever-changing environment.
- Act as a resource and mentor for junior members of the team, providing guidance and support as needed.
- Uphold company values and maintain a professional and positive demeanor while representing the company to clients and partners.
Bachelor's Degree In Advertising, Marketing, Communications Or Related Field.
Minimum Of 3-5 Years Of Experience In Media Planning, Preferably In A Media Agency Or Within A Media Department At A Company.
Strong Understanding Of Media Landscape, Including Traditional And Digital Media Channels.
Proficiency In Media Planning And Buying Tools Such As Nielsen, Comscore, And Doubleclick.
Excellent Communication And Interpersonal Skills, With The Ability To Effectively Present Media Plans And Strategies To Clients And Internal Teams.
Market Research
Negotiation skills
Budget management
Digital Marketing
Competitive analysis
Creative Thinking
Media Analytics
Media Buying
Campaign planning
Advertising Strategy
Target Audience Analysis
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Media Planner in San Francisco, CA, USA is $63,000 - $100,000 per year. This can vary depending on the specific company, experience level, and other factors.
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Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.

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