Welcome to Comcast, a leading media and technology company that strives to connect people to the moments and experiences they love. We are currently seeking a highly motivated and creative Media Planner to join our team. In this role, you will have the opportunity to work with a diverse range of clients and media platforms to develop and execute effective advertising campaigns. We are looking for someone who is passionate about media planning, has excellent communication skills, and is able to thrive in a fast-paced environment. If you have a strong understanding of media trends and consumer behavior, and are eager to contribute to the success of our clients, we would love to hear from you.
- Develop and execute strategic media plans for a variety of clients and media platforms.
- Conduct thorough research and analysis to identify target audiences and media trends.
- Collaborate with internal teams and clients to determine campaign objectives and goals.
- Utilize data and insights to make informed decisions and optimize campaign performance.
- Negotiate and maintain relationships with media vendors to secure optimal ad placements and rates.
- Monitor and track campaign performance, providing regular updates and recommendations for improvement.
- Stay up-to-date on industry trends, consumer behavior, and new media platforms to inform media planning strategies.
- Communicate effectively with clients, presenting campaign plans and results in a clear and compelling manner.
- Manage budgets and timelines to ensure campaigns are delivered on time and within budget.
- Work closely with creative teams to develop effective advertising messaging and visuals.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns.
- Proactively identify and troubleshoot any issues or challenges that may arise during campaign execution.
- Continuously evaluate and improve media planning processes and strategies to drive better results for clients.
- Represent Comcast in a professional and positive manner, promoting our brand and values.
Bachelor's Degree In Marketing, Advertising, Communications, Or A Related Field.
Strong Analytical And Strategic Thinking Skills, With The Ability To Interpret Data And Make Data-Driven Decisions.
Minimum Of 2-3 Years Of Experience In Media Planning, Preferably In A Media Agency Or With A Media Buying Team.
In-Depth Knowledge Of Media Landscape And Current Trends, Including Traditional And Digital Media Channels.
Excellent Communication And Interpersonal Skills, With The Ability To Effectively Collaborate With Cross-Functional Teams And External Partners.
Budgeting
Data Analysis
Strategy
Communication
Market Research
Negotiation
Analysis
Creative Thinking
Media Buying
Campaign planning
Targeting
Advertising Trends
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Media Planner in Chicago, IL, USA is $47,000 to $70,000 per year. This can vary depending on factors such as experience, industry, and specific job responsibilities.
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Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.
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