Welcome to the exciting world of marketing at Comcast! We are seeking a talented and driven Marketing Analyst to join our dynamic team. As a leading telecommunications and media company, Comcast is dedicated to delivering innovative products and services to our customers. In this role, you will play a critical role in driving business growth through data-driven insights and strategic marketing initiatives. We are looking for a highly analytical and creative individual with a strong passion for marketing and a keen eye for detail. If you are ready to take on new challenges and make a significant impact, we want you on our team!
- Conduct market research and analyze data to identify trends and consumer insights.
- Utilize data analysis tools to develop and track key performance metrics for marketing campaigns.
- Collaborate with cross-functional teams to develop and implement strategic marketing plans.
- Monitor and report on the effectiveness of marketing initiatives, making recommendations for improvements.
- Utilize various data sources to develop customer segmentation and targeting strategies.
- Stay up-to-date on industry trends, competitors, and market changes to inform marketing strategies.
- Develop and maintain relationships with external partners and vendors to support marketing efforts.
- Utilize data and insights to identify new business opportunities and make recommendations for growth.
- Create and present reports and presentations to senior leadership to communicate marketing performance and strategies.
- Continuously evaluate and improve marketing processes and procedures to increase efficiency and effectiveness.
- Work closely with the marketing team to develop creative and impactful campaigns that align with brand objectives.
- Collaborate with sales teams to ensure alignment of marketing strategies with sales goals and objectives.
- Monitor and track marketing budgets to ensure resources are allocated appropriately.
- Serve as a subject matter expert for marketing analytics and provide guidance and support to other team members.
- Embrace and embody the Comcast brand and values in all interactions and communications with stakeholders.
Proficient In Data Analysis Tools Such As Excel, Tableau, And Google Analytics
Bachelor's Degree In Marketing Or Related Field
Minimum Of 2-3 Years Of Experience In Marketing Analysis Or Data Analytics
Strong Understanding Of Market Research Techniques And Methodologies
Excellent Communication And Presentation Skills, With The Ability To Clearly Articulate Insights And Recommendations To Stakeholders.
Data Analysis
Market Research
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Forecasting
Brand management
Customer segmentation
Consumer behavior
Digital advertising
Competitive analysis
ROI Tracking
Campaign optimization
Social media strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Analyst in Raleigh, NC, USA is between $54,000 and $80,000 per year. This salary range may vary depending on factors such as experience, education, and the specific company or industry the analyst is working in. Additionally, bonuses and benefits may also be included in the overall compensation package for a marketing analyst in Raleigh, NC.
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Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.

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