Email Marketing Specialist

Are you a savvy marketer with a passion for email campaigns? Do you have a knack for crafting engaging content that drives conversions and builds brand loyalty? If so, we have an exciting opportunity for you to join our team as an Email Marketing Specialist at Comcast. As the Email Marketing Specialist, you will play a crucial role in developing and executing email marketing strategies that reach and resonate with our target audience. With your expertise in email marketing and dedication to driving results, you will help elevate our brand and customer experience. If you are a creative, data-driven, and detail-oriented individual with a proven track record of email marketing success, we want you on our team.

1. Develop and implement email marketing strategies that align with overall marketing objectives and target audience needs.
2. Create engaging and conversion-focused email content, including subject lines, copy, and visuals.
3. Conduct A/B testing and analyze data to continuously improve email performance and optimize campaigns.
4. Work closely with cross-functional teams, including design and analytics, to ensure email campaigns are aligned with brand guidelines and data-driven insights.
5. Monitor and report on key email metrics, such as open and click-through rates, to inform decision-making and adjust strategies as needed.
6. Manage and maintain email databases, ensuring data accuracy and compliance with relevant regulations, such as CAN-SPAM and GDPR.
7. Collaborate with the sales team to align email marketing efforts with lead generation and customer acquisition goals.
8. Stay up-to-date with industry trends and best practices in email marketing to inform strategy and drive innovation.
9. Utilize marketing automation tools to streamline and scale email campaigns.
10. Monitor competitor email marketing efforts and make recommendations for improvement.
11. Identify and implement opportunities for personalization and segmentation to enhance the effectiveness of email marketing efforts.
12. Provide recommendations for email marketing budget allocation and seek out cost-saving opportunities.
13. Work closely with customer service teams to ensure email communications align with overall customer experience and brand voice.
14. Continuously evaluate and optimize the email marketing process to increase efficiency and effectiveness.

According to JobzMall, the average salary range for a Email Marketing Specialist in Indianapolis, IN, USA is between $50,000 to $70,000 per year. However, this can vary depending on factors such as experience, company size, and industry. Some companies may offer higher salaries for more experienced and specialized email marketing specialists, while others may offer lower salaries for entry-level positions. Additionally, the cost of living in Indianapolis compared to other cities may also affect the salary range for this role.

Comcast delivers broadband, mobile, and video products that delight customers and technology that powers the future; produces and distributes leading entertainment, sports, and news, and brings incredible theme parks and attractions to life. At the heart of Comcast are our people. Our engineers, designers, creators, storytellers, and entrepreneurs are passionate about the important role we play in millions of people’s lives. Come create the future with us.