Director, Digital Apps - Marketing

Are you a digital marketing expert with a passion for creating innovative and engaging mobile apps? Do you have a proven track record of driving successful digital strategies and delivering results? If so, Colgate-Palmolive has an exciting opportunity for you. As the Director of Digital Apps for our Marketing team, you will lead the development and execution of our mobile app strategy, driving brand awareness and customer engagement. We are seeking a highly motivated and experienced individual to join our team and take our digital presence to the next level. If you have a strong background in digital marketing, a creative mindset, and a drive for success, we want to hear from you.

1. Develop and implement a comprehensive mobile app strategy for Colgate-Palmolive, aligned with the company's overall marketing objectives.
2. Stay up-to-date with industry trends and best practices in mobile app development and digital marketing to continuously improve and innovate our approach.
3. Lead a team of app developers and designers to create and maintain high-quality, user-friendly mobile apps for our brands.
4. Collaborate with cross-functional teams, including brand managers and IT, to ensure seamless integration of apps into overall marketing campaigns and initiatives.
5. Conduct market research and analyze consumer data to identify opportunities for app development and optimize user experience.
6. Develop and manage app budgets, timelines, and resources to ensure timely and successful app launches.
7. Monitor and evaluate app performance, using analytics and user feedback to make data-driven recommendations for improvement.
8. Drive customer engagement and brand awareness through effective app marketing and promotions.
9. Continuously test and optimize app features and functionalities to enhance user engagement and retention.
10. Provide regular updates and reports to senior management on the progress and success of app strategies and initiatives.

According to JobzMall, the average salary range for a Director, Digital Apps - Marketing in Piscataway, NJ 08854, USA is between $130,000 and $155,000 per year. However, this can vary depending on the specific company, industry, and individual qualifications and experience.

Colgate-Palmolive Co. engages in the manufacturing and distribution of consumer products. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment provides oral products such as toothpaste and toothbrush, mouthwashes, as well as dental floss and pharmaceutical products for dentists and other oral health professionals; personal care such as liquid hand soap, shower gels, bar soaps, deodorants and antiperspirants, shampoos, and conditioners; and home care solutions that include household cleaners, dishwashing liquids, fabric softeners and other related products. The Pet Nutrition segment is specialized in pet nutrition products for dogs, and cats sold among pet supply retailers, and veterinarians.