CRM Lead

The role will work across the IBE, Brand, eCommerce and DTC teams to develop an architecture for 1st party data acquisition, and a data-led approach to engaging with consumers and shoppers along the path to purchase to build customer lifetime value. Work with Global CRM lead to implement and operationalize the vision, strategy and tactical approaches for CRM (customer relationship mgt) in North America. Work with cross-functional teams (Brand, IBE, eCommerce, DTC), and key external partners to define and implement a data acquisition strategy and plan across North America brands (CP, Tom's). Work with GIT to architect and implement tagging and data collection across owned assets and channels, as well as database management solutions for 1st, 2nd and 3rd party data sets. Collaborate with Insights, brand and IBE teams to lead development of user journeys that inform CRM content and engagement opportunities.

According to JobzMall, the average salary range for a CRM Lead in 300 Park Ave, New York, NY 10022, USA is $156,000 to $211,000 per year.

Colgate-Palmolive Co. engages in the manufacturing and distribution of consumer products. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment provides oral products such as toothpaste and toothbrush, mouthwashes, as well as dental floss and pharmaceutical products for dentists and other oral health professionals; personal care such as liquid hand soap, shower gels, bar soaps, deodorants and antiperspirants, shampoos, and conditioners; and home care solutions that include household cleaners, dishwashing liquids, fabric softeners and other related products. The Pet Nutrition segment is specialized in pet nutrition products for dogs, and cats sold among pet supply retailers, and veterinarians.