Marketing Tech. Specialist
Welcome to the world of Cognizant, a leading global provider of information technology, consulting, and business process services. We are seeking a talented and driven individual to join our team as a Marketing Tech Specialist. In this role, you will play a critical role in developing and implementing innovative marketing technology solutions to drive business growth for our clients. We are looking for someone with a passion for technology and marketing, who can thrive in a fast-paced and dynamic environment. If you have a strong background in marketing technology and a desire to make a meaningful impact, we want to hear from you.
- Develop and implement cutting-edge marketing technology solutions to support business growth for clients.
- Stay current on industry trends and advancements in marketing technology to continuously improve processes and strategies.
- Collaborate with cross-functional teams to identify and understand client needs and goals.
- Conduct thorough research and analysis to identify the most effective marketing technology tools and platforms for each client.
- Effectively communicate and present marketing technology solutions to clients, showcasing the potential impact on their business.
- Develop project plans and timelines, ensuring timely and accurate execution of marketing technology initiatives.
- Provide training and support to clients on the use of marketing technology tools and platforms.
- Monitor and analyze data and metrics to measure the effectiveness of marketing technology solutions and make recommendations for improvement.
- Troubleshoot and resolve any technical issues related to marketing technology tools and platforms.
- Collaborate with the marketing and sales teams to develop and execute integrated marketing campaigns utilizing technology solutions.
- Continuously evaluate and improve processes and procedures related to marketing technology.
- Stay informed on industry best practices and emerging technologies to ensure Cognizant remains at the forefront of marketing technology solutions.
Bachelor's Degree In Marketing, Business, Or A Related Field
Minimum Of 3 Years Of Experience In Marketing Technology, Preferably In A Consulting Or Agency Setting
Demonstrated Expertise In Marketing Automation Platforms Such As Marketo, Pardot, Or Hubspot
Familiarity With Crm Systems Like Salesforce And The Ability To Integrate Them With Marketing Technology Tools
Strong Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Provide Actionable Insights For Marketing Campaigns.
Market Research
Marketing automation
Content Creation
Web analytics
Social media management
SEO/SEM
Data Analytics
Brand management
Digital strategy
Email Marketing
Crm Integration
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Tech. Specialist in Chennai, Tamil Nadu, India is between Rs. 2,00,000 to Rs. 5,00,000 per annum. However, this may vary based on the company, experience level, and specific job duties. Some marketing tech specialists may earn higher salaries depending on their expertise and the demand for their skills in the industry. Additionally, bonuses, incentives, and benefits may also impact the overall salary range for this position.
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Cognizant is an American multinational corporation that provides IT services, including digital, technology, consulting, and operations services.
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