Citigroup

VP, Business Analytics - Digital Funnel Expansion and Optimization

Citigroup
Remote
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to Citigroup, a global financial services leader with a mission to provide trusted advice, innovative solutions, and exceptional service to our clients. We are currently seeking a Vice President of Business Analytics to join our team and drive digital funnel expansion and optimization. In this role, you will have the opportunity to utilize your expertise in data analytics and business strategy to identify and implement opportunities for growth and improvement in our digital funnel. As a key member of our team, you will work closely with cross-functional teams and senior leadership to develop and execute data-driven initiatives that will shape the future of our digital business. We are looking for a highly motivated and analytical individual with a strong understanding of the digital landscape and a track record of success in driving business results through data insights. If you are a strategic thinker, a collaborative leader, and a passionate problem-solver, we would love to hear from you.

  1. Develop and implement data-driven strategies to increase digital funnel expansion and optimization.
  2. Utilize expertise in data analytics to identify areas for growth and improvement within the digital funnel.
  3. Collaborate with cross-functional teams to execute initiatives that will shape the future of our digital business.
  4. Work closely with senior leadership to drive business results through data insights.
  5. Stay up-to-date on the latest digital trends and technologies to inform strategy and decision-making.
  6. Lead and mentor a team of analysts to ensure accurate and timely delivery of insights.
  7. Analyze and interpret complex data sets to identify key trends and insights.
  8. Use data to identify opportunities for cost savings and revenue growth.
  9. Develop and maintain strong relationships with internal stakeholders to understand business needs and priorities.
  10. Communicate findings and recommendations to senior leadership in a clear and concise manner.
  11. Monitor and report on key digital funnel metrics to track progress and identify areas for improvement.
  12. Ensure compliance with all relevant regulations and policies.
  13. Continuously evaluate and improve processes and procedures related to data analysis and reporting.
Where is this job?
This job opening is listed as 100% remote
Job Qualifications

  • Strong Leadership Skills: The Vp Must Possess Excellent Leadership Qualities To Effectively Manage And Motivate A Team Of Analysts And Data Scientists In Achieving Business Goals.

  • Extensive Experience In Analytics: The Ideal Candidate Should Have At Least 8-10 Years Of Experience In Business Analytics, With A Focus On Digital Funnel Expansion And Optimization. They Should Have A Proven Track Record Of Delivering Successful Analytics Projects In A Fast-Paced Environment.

  • In-Depth Knowledge Of Digital Funnel Optimization: The Vp Should Have A Deep Understanding Of The Digital Funnel And How To Optimize It To Drive Business Growth. This Includes Knowledge Of Various Digital Marketing Channels, Web Analytics, And Conversion Rate Optimization Techniques.

  • Strategic Mindset: The Vp Must Be Able To Think Strategically And Develop Data-Driven Strategies To Drive Business Growth And Optimize The Digital Funnel. They Should Be Able To Identify Key Trends And Insights From Data And Translate Them Into Actionable Recommendations.

  • Strong Analytical And Technical Skills: The Ideal Candidate Should Have A Strong Background In Data Analysis, Statistical Modeling, And Data Visualization. They Should Also Have Experience Working With Various Analytics Tools And Languages, Such As Sql, Python, And Tableau.

Required Skills

  • Strategic Planning

  • Data Analysis

  • Market Research

  • Campaign Management

  • Digital Marketing

  • Data Visualization

  • Statistical modeling

  • Predictive analytics

  • Customer segmentation

  • ROI analysis

  • Funnel optimization

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a VP, Business Analytics - Digital Funnel Expansion and Optimization is between $155,000 to $225,000 per year. This may vary depending on the specific company, location, and level of experience of the individual. Bonuses and benefits may also be included as part of the compensation package.

Additional Information
Citigroup is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedApril 7th, 2025
Apply BeforeNovember 16th, 2025
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About Citigroup

Citigroup Inc. or Citi is an American multinational investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking giant Citicorp and financial conglomerate Travelers Group in 1998; Travelers was subsequently spun off from the company in 2002.

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